New Arrivals

Discover the latest new arrivals at ONTOEFY. This collection is updated with fresh homecoming, prom, bridesmaid, and formal dresses as they launch.

Be the first to shop new silhouettes, seasonal colors, and trending details such as sequin bodices, corset waistlines, ruffled skirts, and lace-up backs. New styles are added regularly, so check back often before your favorite dress sells out.

Looking for a specific occasion? Browse homecoming dresses, prom dresses, or bridesmaid dresses.


I’m absolutely in love with my hoco dress! The quality is amazing, the fabric is soft and comfortable, and the fit is perfect. It’s stylish, flattering, and looked stunning at the dance. I got so many compliments all night long. Shipping was fast, and it’s totally worth the price. Highly recommend!
—— Mia S.

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Baby Pink halter bridesmaid dress, full-length front view with A-line skirt
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Deep V Lace Halter A-Line Bridesmaid Dress

$127.99
Sage green formal dress with a sweetheart bodice, ruched waist, high front slit, and train beside stone columns.
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Satin Mermaid Formal Dress with Appliqué Bodice and Slit

$111.99
Diamond White wedding dress, front view with A-line skirt and square neckline, dress presentation
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Square-Neck Satin A-Line Wedding Dress with Train

$198.99
Pink prom dress, front view with ruched waist and flared skirt, outdoor setting
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Satin Mermaid Prom Dress with V-Neck and Open Back

$132.99
Pink homecoming dress, front view with off shoulder bands, ruched mini skirt and a bouquet
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Off-Shoulder Ruched Tulle Mini Homecoming Dress

$91.99
Front view of the orange cutout midi dress with a draped bodice and slim straps.
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Orange Cutout Midi Dress with Draped Neckline

$136.99
Front view of Constantina, a chocolate midi dress with slim straps and an asymmetric ruffled hem.
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Constantina Chocolate Ruffle Midi Dress with an Open Back

$119.99
Angled front view of Daydream Look, a strapless floral midi dress with a full skirt.
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Daydream Look Strapless Floral Midi Dress with a Bow Back

$153.99$185.99
Front view of Emmett, a white floral midi dress with shoulder ties and a ruffle hem.
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Emmett Floral Ruffle Hem Midi Dress with Shoulder Ties

$136.99
Front view of the blue short-sleeve midi dress with a V-neck and tiered skirt.
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Blue Tiered Midi Dress with V-Neck & Short Sleeves

$119.99$137.99
Front view of Mik, a white textured midi dress with slim straps and a gathered bodice.
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Mik White Textured Midi Dress with a Gathered Bodice

$153.99
Front view of Rheiva, a pink strapless midi dress covered in raised floral embroidery.
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Rheiva Pink Strapless Floral Embroidered A-Line Midi Dress

$136.99
Front view of Starfish Wish, a blue midi dress with ruffle straps and a sweetheart neckline.
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Starfish Wish Blue Midi Dress with Ruffle Straps and Bow Back

$119.99
Angled front view of Sunny Times, a blue floral midi dress with a scalloped neckline and waist cutouts.
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Blue Floral Cutout Midi Dress with Scalloped Neckline and Lace-Up Back

$153.99
Front view of Number One Option, a pink strapless midi dress with cascading ruffle tiers.
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Pink Strapless Tiered Ruffle Midi Dress - Number One Option

$136.99
Front view of Outta Cash, a dark green midi dress with an asymmetric neckline and side-front slit.
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Dark Green Slit Midi Dress with an Asymmetric Neckline

$119.99$141.00
Angled front view of Place Yourself, a black ruched midi dress with a V-neck and narrow straps.
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Place Yourself Black Ruched V-Neck Midi Dress

$153.99$190.00
Front view of Get Together, a black off-the-shoulder mesh midi dress with sheer long sleeves.
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Black Off-the-Shoulder Mesh Midi Dress with Long Sleeves

$119.99
Front view of Cupid, a white midi dress with tied shoulder bows and a shaped sweetheart bodice.
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Cupid White Tie-Strap Midi Dress with Floral Texture

$153.99
Orange midi formal dress, full-length front view
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Your Last Chance Midi Formal Dress

$136.99
Front view of the White Immy midi dress with an off-the-shoulder neckline and full A-line skirt.
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Immy Off-the-Shoulder A-Line Midi Dress in White or Brown

$119.99
Front view of Alaina, a white one-shoulder midi dress with a defined waist.
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White One-Shoulder Midi Dress with a Fitted Waist

$153.99$191.00
Front view of Laury, a green floral midi dress with slim straps and a side-front slit.
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Laury Green Floral Slit Midi Dress with Slim Straps

$136.99$176.00
Front view of Kiana, a chocolate polka dot midi dress with a twist-front cutout and tiered skirt.
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Chocolate Polka Dot Midi Dress with a Twist-Front Cutout

$119.99

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