New Arrivals

Discover the latest new arrivals at ONTOEFY. This collection is updated with fresh homecoming, prom, bridesmaid, and formal dresses as they launch.

Be the first to shop new silhouettes, seasonal colors, and trending details such as sequin bodices, corset waistlines, ruffled skirts, and lace-up backs. New styles are added regularly, so check back often before your favorite dress sells out.

Looking for a specific occasion? Browse homecoming dresses, prom dresses, or bridesmaid dresses.


I’m absolutely in love with my hoco dress! The quality is amazing, the fabric is soft and comfortable, and the fit is perfect. It’s stylish, flattering, and looked stunning at the dance. I got so many compliments all night long. Shipping was fast, and it’s totally worth the price. Highly recommend!
—— Mia S.

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Front view of Charlotte, a black and white colorblock dress with a long skirt.
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Charlotte Black and White Colorblock Long Dress

$153.99
Angled front view of Melea, a white puff-sleeve midi dress with a deep V-neck.
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Melea White Puff-Sleeve Midi Dress with a Deep V-Neck

$136.99
Front view of Magnolia, a peach-toned printed midi shirt dress with a matching tie belt.
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Magnolia Peach Printed Midi Shirt Dress with a Tie Belt

$119.99
Front view of the Taylee polka dot midi dress with a ruffled neckline and gathered hem.
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Black Polka Dot Ruffle Midi Dress with Cutouts and a Bow Back

$153.99
Front view of Tallulah, a white midi dress with a deep V-neck and broad straps.
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White Eyelet Midi Dress with a V-Neck and Low Scoop Back

$136.99
Front view of Roma, a black and white polka dot midi dress with slim straps.
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Roma Black and White Polka Dot Midi Dress with Smocked Bodice

$119.99
Front view of the sage Jaliyah tiered dress with shoulder bows, a scoop neckline, and one hand in a side pocket.
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Sage Tiered Midi Dress with Shoulder Ties and Pockets

$153.99$175.00
Front view of Refined Aesthetics, a black midi dress with broad straps and a full skirt.
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Refined Aesthetics Black A-Line Tie-Back Midi Dress

$136.99
Front view of Angelila showing the V-neck, short sleeves, and floral beaded decoration.
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Angelila Beige Beaded Midi Dress with Sequins and Short Sleeves

$119.99$151.00
Front view of the wine red lace midi dress with a sweetheart neckline and trumpet hem.
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Wine Red Lace Midi Dress with Sweetheart Neckline

$153.99
Front view of Found Your Love, a white lace midi dress with a sweetheart neckline and trumpet hem.
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Found Your Love White Lace Sweetheart Trumpet Midi Dress

$136.99$153.00
Front view of the blush pink strapless Effortless Bliss midi dress with a slim skirt
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Blush Pink Strapless Midi Dress with Knotted Cowl Back

$119.99$155.00
Front view of the white off-the-shoulder midi dress with a fitted shape and flared high-low hem
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White Off-the-Shoulder Trumpet Midi Dress - How Much I Care

$153.99
Front view of the red Moment Maker square neck midi dress with a trumpet hem
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Red Square Neck Trumpet Midi Dress with V-Back - Moment Maker

$136.99
Angled view of a white floral organza midi dress with a V-neck and sheer flounced hem
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White Floral Organza Lace-Up Midi Dress - Feeling Like Forever

$119.99
Front view of a light pink floral satin midi dress with shoulder ties and embroidered neckline
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Light Pink Satin Midi Dress with Tie Straps and Floral Embroidery

$153.99$199.00
Front view of the cream Ethereal Muse floral satin jacquard midi dress with shoulder ties
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Cream Embroidered Satin Jacquard Midi Dress - Ethereal Muse

$136.99
Front view of the light pink Sophisticated Charisma A-line midi dress with shoulder bows
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Light Pink Tie-Strap A-Line Midi Dress - Sophisticated Charisma

$119.99
Front view of the wine red Stun Like Me V-neck midi dress with a flared trumpet hem
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Wine Red V-Neck Bodycon Midi Dress - Stun Like Me

$153.99
Front view of the lavender Regal Romance floral satin midi dress with a pleated skirt
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Lavender Floral Pleated Satin Midi Dress - Regal Romance

$136.99
Seated rear three-quarter view of the rust halter midi dress showing its open back and neck tie
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Rust Halter Midi Dress with Open Back and Slit - Exceptional Status

$119.99
Front view of the pink Truest Romance floral midi dress with slim straps and ruching
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Pink Floral Ruched Midi Dress with Slim Straps - Truest Romance

$153.99
Front view of the slate-toned Truest Romance floral midi dress with slim straps and ruching
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Slate Floral Ruched Midi Dress with Slit - Truest Romance

$136.99
Front view of the pink floral Tea Party Chic midi dress with shoulder ties and a skirt slit
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Pink Floral Tiered Midi Dress with Tie Straps

$119.99$138.99

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