New Arrivals

Discover the latest new arrivals at ONTOEFY. This collection is updated with fresh homecoming, prom, bridesmaid, and formal dresses as they launch.

Be the first to shop new silhouettes, seasonal colors, and trending details such as sequin bodices, corset waistlines, ruffled skirts, and lace-up backs. New styles are added regularly, so check back often before your favorite dress sells out.

Looking for a specific occasion? Browse homecoming dresses, prom dresses, or bridesmaid dresses.


I’m absolutely in love with my hoco dress! The quality is amazing, the fabric is soft and comfortable, and the fit is perfect. It’s stylish, flattering, and looked stunning at the dance. I got so many compliments all night long. Shipping was fast, and it’s totally worth the price. Highly recommend!
—— Mia S.

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Champagne floor-length prom dress, front view showing the a-line silhouette
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Flower-Applique Floral Sweetheart A-Line Floor-Length Satin Prom Dress for Formal Dance

$109.99
Mauve floor-length prom dress, front view showing the a-line silhouette
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Corset Sweetheart A-Line Floor-Length Satin Prom Dress for Prom Night

$92.99
Burgundy floor-length prom dress, front view showing the mermaid silhouette
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Ruched Sequin Slit Sweetheart Mermaid Floor-Length Prom Dress for Evening Event

$106.99
Dusty Blue floor-length prom dress, front view showing the mermaid silhouette
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Sequin Illusion Neck Mermaid Floor-Length Tulle Prom Dress for Special Occasion

$89.99$110.99
Wisteria floor-length prom dress, front view showing the a-line silhouette
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Draped Corset Slit Sweetheart A-Line Floor-Length Satin Prom Dress for Formal Party

$103.99
Lilac floor-length prom dress, front view showing the mermaid silhouette
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Corset Sequin V Neck Mermaid Floor-Length Tulle Prom Dress for Ballroom Event

$117.99$141.00
Moss floor-length prom dress, front view showing the mermaid silhouette
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Corset Beaded Sweetheart Mermaid Floor-Length Tulle Prom Dress for Ballroom Event

$100.99
Black floor-length prom dress, front view showing the mermaid silhouette
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Black Cut-Out Sequin Slit Plunging Neckline Mermaid Floor-Length Prom Dress for Evening Ceremony

$114.99
Black floor-length prom dress, front view showing the mermaid silhouette
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Ruched Draped Slit Sweetheart Mermaid Floor-Length Satin Prom Dress for Formal Reception

$97.99
Lavender floor-length prom dress, front view showing the mermaid silhouette
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Ruched Draped Slit Sweetheart Mermaid Floor-Length Satin Prom Dress for Hotel Gala

$111.99$121.99
Moss floor-length prom dress, front view showing the mermaid silhouette
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Cut-Out Sequin Slit Halter Neck Mermaid Floor-Length Prom Dress for Charity Ball

$94.99
Magenta floor-length prom dress, front view showing the mermaid silhouette
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Ruched Draped Slit Sweetheart Mermaid Floor-Length Satin Prom Dress for Winter Formal

$108.99
Blue floor-length prom dress, front view showing the mermaid silhouette
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Draped Flower-Applique Floral Sweetheart Mermaid Floor-Length Tulle Prom Dress for Spring Formal

$91.99
Lavender floor-length prom dress, front view showing the mermaid silhouette
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Ruched Draped Slit Sweetheart Mermaid Floor-Length Satin Prom Dress for Senior Prom

$105.99
Dusty Rose floor-length prom dress, front view showing the mermaid silhouette
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Ruched Draped V Neck Mermaid Floor-Length Satin Prom Dress for Red Carpet Event

$119.99$130.00
Floral floor-length prom dress, front view showing the a-line silhouette
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Floral Draped Flower-Applique Floral Sweetheart A-Line Floor-Length Tulle Prom Dress for Evening Banquet

$102.99
Tahiti floor-length prom dress, front view showing the mermaid silhouette
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Tahiti Corset Beaded Slit Sweetheart Mermaid Floor-Length Satin Prom Dress for Awards Dinner

$116.99
Olive Green floor-length prom dress, front view showing the mermaid silhouette
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Ruched Draped Slit Sweetheart Mermaid Floor-Length Satin Prom Dress for Black Tie Event

$99.99
Black maxi prom dress, front view showing the a-line silhouette
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Draped Corset Slit Sweetheart A-Line Maxi Satin Prom Dress for Pageant

$113.99
Blush Pink maxi prom dress, front view showing the mermaid silhouette
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Blush Pink Draped Side-Slit Ruffled Slit Off Shoulder Mermaid Maxi Satin Prom Dress for Gala

$96.99$110.99
Light Blue maxi prom dress, front view showing the a-line silhouette
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Light Blue Flower-Applique Embroidered Floral One Shoulder A-Line Maxi Tulle Prom Dress for Formal Dance

$110.99$131.99
Magenta maxi prom dress, front view showing the mermaid silhouette
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Magenta Ruched Draped Floral Slit One Shoulder Mermaid Maxi Satin Prom Dress for Prom Night

$93.99
Pink mini prom dress, front view showing the a-line silhouette
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Ruched Tiered Sweetheart A-Line Mini Tulle Prom Dress for Evening Event

$107.99
Ink Blue maxi prom dress, front view showing the sheath silhouette
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Ink Blue Ruched Draped Slit Sweetheart Sheath Maxi Prom Dress for Special Occasion

$90.99$104.99

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