New Arrivals

Discover the latest new arrivals at ONTOEFY. This collection is updated with fresh homecoming, prom, bridesmaid, and formal dresses as they launch.

Be the first to shop new silhouettes, seasonal colors, and trending details such as sequin bodices, corset waistlines, ruffled skirts, and lace-up backs. New styles are added regularly, so check back often before your favorite dress sells out.

Looking for a specific occasion? Browse homecoming dresses, prom dresses, or bridesmaid dresses.


I’m absolutely in love with my hoco dress! The quality is amazing, the fabric is soft and comfortable, and the fit is perfect. It’s stylish, flattering, and looked stunning at the dance. I got so many compliments all night long. Shipping was fast, and it’s totally worth the price. Highly recommend!
—— Mia S.

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Fuchsia floor-length prom dress, front view showing the a-line silhouette
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As Picture floor-length prom dress, front view showing the a-line silhouette
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Black floor-length prom dress, front view showing the a-line silhouette
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Lime Green floor-length prom dress, front view showing the a-line silhouette
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As Picture high-low prom dress, front view showing the a-line silhouette
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As Picture floor-length prom dress, front view showing the a-line silhouette
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Emerald Green floor-length prom dress, front view showing the a-line silhouette
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Cobalt Blue floor-length prom dress, front view showing the a-line silhouette
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Silver floor-length prom dress, front view showing the ball-gown silhouette
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Sky Blue floor-length prom dress, front view showing the mermaid silhouette
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Black floor-length prom dress, front view showing the ball-gown silhouette
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Fuchsia floor-length prom dress, front view showing the a-line silhouette
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Emerald Green floor-length prom dress, front view showing the sheath silhouette
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Crimson Red floor-length prom dress, front view showing the sheath silhouette
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Fuchsia floor-length prom dress, front view showing the sheath silhouette
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Rose Gold floor-length prom dress, front view showing the a-line silhouette
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Rose Gold floor-length prom dress, front view showing the sheath silhouette
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Dark Green floor-length prom dress, front view showing the sheath silhouette
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Dark Green maxi prom dress, front view showing the a-line silhouette
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Pink floor-length prom dress, front view showing the a-line silhouette
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Royal Blue floor-length prom dress, front view showing the mermaid silhouette
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Emerald Green floor-length prom dress, front view showing the mermaid silhouette
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Red maxi prom dress, front view showing the mermaid silhouette
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Hot Pink floor-length prom dress, front view showing the sheath silhouette
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