New Arrivals

Discover the latest new arrivals at ONTOEFY. This collection is updated with fresh homecoming, prom, bridesmaid, and formal dresses as they launch.

Be the first to shop new silhouettes, seasonal colors, and trending details such as sequin bodices, corset waistlines, ruffled skirts, and lace-up backs. New styles are added regularly, so check back often before your favorite dress sells out.

Looking for a specific occasion? Browse homecoming dresses, prom dresses, or bridesmaid dresses.


I’m absolutely in love with my hoco dress! The quality is amazing, the fabric is soft and comfortable, and the fit is perfect. It’s stylish, flattering, and looked stunning at the dance. I got so many compliments all night long. Shipping was fast, and it’s totally worth the price. Highly recommend!
—— Mia S.

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Yellow a-line maxi formal dress with strapless neckline, full-length front view
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Burgundy sheath maxi formal dress with halter neckline, full-length front view
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White sheath maxi formal dress with one-shoulder neckline, full-length front view
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Black sheath maxi formal dress with halter neckline, full-length front view
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Blue sheath maxi formal dress with strapless neckline, full-length front view
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White sheath maxi formal dress with halter neckline, full-length front view
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Burgundy sheath maxi formal dress with skirt slit, full-length front view
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Black sheath maxi formal dress with square neckline, full-length front view
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Pink a-line maxi formal dress with strapless neckline, full-length front view
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Taupe sheath maxi formal dress with sheath, full-length front view
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Burgundy sheath maxi formal dress with off-the-shoulder neckline, full-length front view
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Navy sheath maxi formal dress with halter neckline, full-length front view
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Blue a-line maxi formal dress with strapless neckline, full-length front view
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White a-line maxi formal dress with floral appliqu¨¦, full-length front view
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Pink sheath maxi formal dress with one-shoulder neckline, full-length front view
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Chocolate a-line midi formal dress with sweetheart neckline, full-length front view
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White sheath maxi formal dress with off-the-shoulder neckline, full-length front view
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Purple sheath maxi formal dress with off-the-shoulder neckline, full-length front view
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Blue sheath maxi formal dress with one-shoulder neckline, full-length front view
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Black sheath maxi formal dress with one-shoulder neckline, full-length front view
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Magenta sheath maxi formal dress with cowl neckline, full-length front view
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Red sheath maxi formal dress with halter neckline, full-length front view
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Blue a-line maxi formal dress with floral print, full-length front view
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Teal sheath maxi formal dress with strapless neckline, full-length front view
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