New Arrivals

Discover the latest new arrivals at ONTOEFY. This collection is updated with fresh homecoming, prom, bridesmaid, and formal dresses as they launch.

Be the first to shop new silhouettes, seasonal colors, and trending details such as sequin bodices, corset waistlines, ruffled skirts, and lace-up backs. New styles are added regularly, so check back often before your favorite dress sells out.

Looking for a specific occasion? Browse homecoming dresses, prom dresses, or bridesmaid dresses.


I’m absolutely in love with my hoco dress! The quality is amazing, the fabric is soft and comfortable, and the fit is perfect. It’s stylish, flattering, and looked stunning at the dance. I got so many compliments all night long. Shipping was fast, and it’s totally worth the price. Highly recommend!
—— Mia S.

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Mint Green mermaid floor-length formal dress with strapless neckline, full-length front view
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Mint Green A-Line Dress with Floral Lace and Slit

$104.99
Royal Blue sheath floor-length formal dress with V-neckline, full-length front view
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V-Neck Formal Dress with Lace-Up Back and High Slit

$118.99
Sky Blue a-line floor-length formal dress with strapless neckline, full-length front view
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Strapless Ruffle A-Line Formal Dress with High Slit

$101.99
Dark Navy sheath floor-length formal dress with sweetheart neckline, full-length front view
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Sweetheart Spaghetti Strap Formal Dress with High Slit

$115.99
Gold sheath floor-length formal dress with off-the-shoulder neckline, full-length front view
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Off-the-Shoulder Ruched Floor-Length Sheath Dress

$98.99
Pink a-line floor-length formal dress with one-shoulder neckline, full-length front view
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One-Shoulder A-Line Formal Dress with Draped Neckline

$112.99
Champagne mermaid floor-length formal dress with V-neckline, full-length front view
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Champagne Mermaid Dress with V-Neck and High Slit

$95.99
Cobalt Blue mermaid floor-length formal dress with V-neckline, full-length front view
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Sequin Mermaid Dress with Plunging V-Neck and High Slit

$109.99
Dark Blue mermaid floor-length formal dress with off-the-shoulder neckline, full-length front view
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Off-Shoulder Sequin High-Slit Mermaid Formal Dress

$92.99
Black a-line floor-length formal dress with sweetheart neckline, full-length front view
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Strapless Sweetheart Floral Appliqué Formal Dress with Slit

$106.99
Black a-line floor-length formal dress with strapless neckline, full-length front view
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Black Strapless Ball Gown with Floral Rhinestone Waist

$89.99
Orange a-line floor-length formal dress with strapless neckline, full-length front view
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Floral Corset A-Line Formal Dress with High Slit

$103.99
Black bodycon midi formal dress with off-the-shoulder neckline, full-length front view
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Off-the-Shoulder Sequin Midi Dress with Ruching and Slit

$117.99
Rose Gold a-line floor-length formal dress with one-shoulder neckline, full-length front view
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Floral Print One-Shoulder Corset Floor-Length Formal Dress

$100.99
Blush Pink a-line floor-length formal dress with halter neckline, full-length front view
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Sweetheart Chiffon A-Line Formal Dress with Neck Sash

$114.99
Light Blue a-line floor-length formal dress with off-the-shoulder neckline, full-length front view
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Off-the-Shoulder Floral Appliqué A-Line Formal Dress

$97.99$111.99
As Picture a-line floor-length formal dress with sweetheart neckline, full-length front view
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Floral Corset A-Line Formal Dress with Sweetheart Neckline

$111.99
Dark Navy a-line floor-length formal dress with sweetheart neckline, full-length front view
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V-Neck Flutter-Sleeve Chiffon High-Low Formal Dress

$94.99
Black a-line floor-length formal dress with off-the-shoulder neckline, full-length front view
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Off-Shoulder Corset Mermaid Dress with High Slit

$108.99
Royal Blue mermaid floor-length formal dress with sweetheart neckline, full-length front view
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Sweetheart Corset Mermaid Formal Dress with High Slit

$91.99
Champagne Gold mermaid floor-length formal dress with off-the-shoulder neckline, full-length front view
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Off-the-Shoulder Mermaid Dress with Corset Bodice and Slit

$105.99
As Picture a-line floor-length formal dress with off-the-shoulder neckline, full-length front view
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Floral Off-the-Shoulder Corset A-Line Formal Dress

$119.99
Black a-line midi formal dress with sweetheart neckline, full-length front view
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Boat Neck Sheath Midi Dress with Contrast Bell Sleeves

$102.99
Rose Gold mermaid floor-length formal dress with V-neckline, full-length front view
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Rose Gold Sequin Mermaid Dress with V-Neck

$116.99

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