New Arrivals

Discover the latest new arrivals at ONTOEFY. This collection is updated with fresh homecoming, prom, bridesmaid, and formal dresses as they launch.

Be the first to shop new silhouettes, seasonal colors, and trending details such as sequin bodices, corset waistlines, ruffled skirts, and lace-up backs. New styles are added regularly, so check back often before your favorite dress sells out.

Looking for a specific occasion? Browse homecoming dresses, prom dresses, or bridesmaid dresses.


I’m absolutely in love with my hoco dress! The quality is amazing, the fabric is soft and comfortable, and the fit is perfect. It’s stylish, flattering, and looked stunning at the dance. I got so many compliments all night long. Shipping was fast, and it’s totally worth the price. Highly recommend!
—— Mia S.

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Floral sheath floor-length formal dress with square neckline, full-length front view
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Floral Ruffle Floor-Length Dress with Spaghetti Straps

$105.99
White mermaid maxi formal dress with V-neckline, full-length front view
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Beaded V-Neck Mermaid Maxi Formal Dress

$119.99
Dark Navy a-line floor-length formal dress with strapless neckline, full-length front view
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Dark Navy Strapless Tiered A-Line Dress with High Slit

$102.99
Gold mermaid floor-length formal dress with sweetheart neckline, full-length front view
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Gold Beaded Mermaid Dress with High Slit

$116.99
Orange mermaid floor-length formal dress with strapless neckline, full-length front view
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Orange Strapless Mermaid Dress with Corset Bodice and High Slit

$99.99
Black mermaid floor-length formal dress with strapless neckline, full-length front view
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Strapless Slit Cutout Floor-Length Glamorous Formal Dress

$113.99
Emerald Green mermaid floor-length formal dress with strapless neckline, full-length front view
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Emerald Green Strapless Mermaid Dress with Cutout and Slit

$96.99
Lilac mermaid floor-length formal dress with strapless neckline, full-length front view
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Lilac Floral Mermaid Dress with Lace-Up Back

$110.99
Royal Blue mermaid floor-length formal dress with halter neckline, full-length front view
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Royal Blue Mermaid Dress with Sequins and High Slit

$93.99
Black mermaid floor-length formal dress with strapless neckline, full-length front view
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Black Mermaid Formal Dress with Ruffles and High Slit

$107.99
Olive Green mermaid floor-length formal dress with one-shoulder neckline, full-length front view
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One-Shoulder Mermaid Formal Dress with Oversized Bow

$90.99
Red a-line floor-length formal dress with strapless neckline, full-length front view
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Strapless Corset A-Line Formal Dress with High Slit

$104.99
Dark Green a-line maxi formal dress with off-the-shoulder neckline, full-length front view
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Off-the-Shoulder A-Line Maxi Dress with High Slit

$118.99$154.00
Wine column floor-length formal dress with strapless neckline, full-length front view
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Strapless Corset Formal Dress with Lace Appliqué and Slit

$101.99
Blue Print a-line midi formal dress with sweetheart neckline, full-length front view
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Blue Floral Strapless Sweetheart A-Line Midi Dress

$115.99
Rose Gold mermaid floor-length formal dress with sweetheart neckline, full-length front view
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Rose Gold Strapless Sweetheart Beaded Mermaid Dress

$98.99
Brown sheath floor-length formal dress with strapless neckline, full-length front view
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Brown Strapless Sheath Dress with Open Tie Back

$112.99
Ivory bodycon midi formal dress with halter neckline, full-length front view
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Ivory Floral Halter Midi Dress with Open Back

$95.99
Blue bodycon midi formal dress with strapless neckline, full-length front view
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Blue Strapless Twist-Front Bodycon Midi Dress with Slit

$109.99$123.99
Black bodycon floor-length formal dress with strapless neckline, full-length front view
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Black Strapless Ruched Maxi Dress with Front Drape

$92.99
Rose Gold mermaid midi formal dress with halter neckline, full-length front view
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Rose Gold Halter Mermaid Midi Dress with Ruched Waist

$106.99$128.00
Pink mermaid floor-length formal dress with halter neckline, full-length front view
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Floral Mermaid Formal Dress with Lace-Up Back

$89.99
Red mermaid floor-length formal dress with off-the-shoulder neckline, full-length front view
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Strapless Corset Mermaid Dress with High Slit

$103.99
Purple mermaid floor-length formal dress with cowl neckline, full-length front view
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Purple Cowl Neck Mermaid Dress with Lace-Up Open Back

$117.99

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