New Arrivals

Discover the latest new arrivals at ONTOEFY. This collection is updated with fresh homecoming, prom, bridesmaid, and formal dresses as they launch.

Be the first to shop new silhouettes, seasonal colors, and trending details such as sequin bodices, corset waistlines, ruffled skirts, and lace-up backs. New styles are added regularly, so check back often before your favorite dress sells out.

Looking for a specific occasion? Browse homecoming dresses, prom dresses, or bridesmaid dresses.


I’m absolutely in love with my hoco dress! The quality is amazing, the fabric is soft and comfortable, and the fit is perfect. It’s stylish, flattering, and looked stunning at the dance. I got so many compliments all night long. Shipping was fast, and it’s totally worth the price. Highly recommend!
—— Mia S.

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Black mermaid floor-length formal dress with sweetheart neckline, full-length front view
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Sweetheart Corset Slit Floor-Length Glamorous Formal Dress

$96.99
Ice Blue mermaid floor-length formal dress with sweetheart neckline, full-length front view
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Sweetheart Corset Slit Floor-Length Dazzling Formal Dress

$110.99
Sage Green mermaid floor-length formal dress with sweetheart neckline, full-length front view
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Sweetheart Lace Satin Slit Mermaid Floor-Length Formal Dress

$93.99
Silver mermaid floor-length formal dress with ruching, full-length front view
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Corset Ruching Slit Floor-Length Mermaid Formal Dress

$107.99
Lilac mermaid floor-length formal dress with V-neckline, full-length front view
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Floral Print V Neck Corset Floor-Length Formal Dress

$90.99
Blue a-line floor-length formal dress with sweetheart neckline, full-length front view
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Sweetheart Corset Tiered Floor-Length Whimsical Formal Dress

$104.99
As Picture sheath floor-length formal dress with off-the-shoulder neckline, full-length front view
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Off-The-Shoulder Corset Slit Floor-Length Elegant Formal Dress

$118.99
Lilac mermaid floor-length formal dress with sweetheart neckline, full-length front view
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Sweetheart Crepe Bow Slit Mermaid Floor-Length Formal Dress

$101.99
Crimson Red mermaid floor-length formal dress with off-the-shoulder neckline, full-length front view
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Off-The-Shoulder Corset Slit Floor-Length Bold Formal Dress

$115.99$148.00
Wisteria mermaid floor-length formal dress with sweetheart neckline, full-length front view
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Sweetheart Corset Tiered Floor-Length Glamorous Formal Dress

$98.99
Emerald Green mermaid floor-length formal dress with off-the-shoulder neckline, full-length front view
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Off-The-Shoulder Corset Ruching Floor-Length Mermaid Formal Dress

$112.99
Brown a-line floor-length formal dress with halter neckline, full-length front view
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Halter Neck Corset Pleats Floor-Length Formal Dress

$95.99$105.99
Watermelon a-line floor-length formal dress with sweetheart neckline, full-length front view
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Sweetheart Tiered Lace Chiffon A-Line Floor-Length Formal Dress

$109.99
Dark Blue mermaid floor-length formal dress with sweetheart neckline, full-length front view
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Sweetheart Corset Ruching Floor-Length Dazzling Formal Dress

$92.99
Lilac mermaid floor-length formal dress with ruching, full-length front view
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Corset Ruching Slit Floor-Length Elegant Formal Dress

$106.99
Dark Blue a-line floor-length formal dress with halter neckline, full-length front view
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Halter Neck Ruffles Open Back Floor-Length Formal Dress

$89.99
Cobalt Blue a-line floor-length formal dress with off-the-shoulder neckline, full-length front view
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Off-The-Shoulder Short Sleeves Slit Floor-Length Formal Dress

$103.99
Gold floor-length formal dress with strapless neckline, full-length front view
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Strapless Beading Floor-Length Formal Dress

$117.99$129.00
Dark Blue a-line floor-length formal dress with strapless neckline, full-length front view
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Strapless Ruching Slit Floor-Length Elegant Formal Dress

$100.99
Lapis Blue a-line floor-length formal dress with off-the-shoulder neckline, full-length front view
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Off-The-Shoulder Short Sleeves Ruching Floor-Length Romantic Formal Dress

$114.99
Light Blue floor-length formal dress with strapless neckline, full-length front view
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Strapless Corset Beading Floor-Length Formal Dress

$97.99
Gold mermaid floor-length formal dress with strapless neckline, full-length front view
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Strapless Satin Long-Train Mermaid Floor-Length Formal Dress

$111.99
Dark Green sheath floor-length formal dress with strapless neckline, full-length front view
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Floral Print Strapless Ruching Floor-Length Bold Formal Dress

$94.99$113.99
Gold mermaid floor-length formal dress with one-shoulder neckline, full-length front view
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One-Shoulder Slit Mermaid Floor-Length Formal Dress

$108.99

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