New Arrivals

Discover the latest new arrivals at ONTOEFY. This collection is updated with fresh homecoming, prom, bridesmaid, and formal dresses as they launch.

Be the first to shop new silhouettes, seasonal colors, and trending details such as sequin bodices, corset waistlines, ruffled skirts, and lace-up backs. New styles are added regularly, so check back often before your favorite dress sells out.

Looking for a specific occasion? Browse homecoming dresses, prom dresses, or bridesmaid dresses.


I’m absolutely in love with my hoco dress! The quality is amazing, the fabric is soft and comfortable, and the fit is perfect. It’s stylish, flattering, and looked stunning at the dance. I got so many compliments all night long. Shipping was fast, and it’s totally worth the price. Highly recommend!
—— Mia S.

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Navy Blue mermaid floor-length formal dress with V-neckline, full-length front view
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V Neck Long Sleeves Beading Floor-Length Formal Dress

$97.99
Crimson Red a-line floor-length formal dress with V-neckline, full-length front view
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V Neck A-Line Satin Floor-Length Formal Dress

$111.99
Navy Blue mermaid floor-length formal dress with off-the-shoulder neckline, full-length front view
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Floral Print Off-The-Shoulder Lace-Up Back Floor-Length Formal Dress

$94.99
Terracotta mermaid floor-length formal dress with V-neckline, full-length front view
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V Neck Ruching Ruffles Floor-Length Elegant Formal Dress

$108.99
Wisteria mermaid floor-length formal dress with off-the-shoulder neckline, full-length front view
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Off-The-Shoulder Beading Mermaid Floor-Length Formal Dress

$91.99$99.99
Navy Blue mermaid floor-length formal dress with V-neckline, full-length front view
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V Neck Ruching Mermaid Floor-Length Formal Dress

$105.99
Rose Gold a-line floor-length formal dress with V-neckline, full-length front view
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V Neck Beading A-Line Floor-Length Elegant Formal Dress

$119.99
Champagne mermaid floor-length formal dress with one-shoulder neckline, full-length front view
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Floral Print One-Shoulder Mermaid Floor-Length Formal Dress

$102.99
Deep Red mermaid floor-length formal dress with off-the-shoulder neckline, full-length front view
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Off-The-Shoulder Short Sleeves Ruching Floor-Length Formal Dress

$116.99
Dark Green sheath floor-length formal dress with V-neckline, full-length front view
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V Neck Long Sleeves Ruching Floor-Length Formal Dress

$99.99
Pale Lemon a-line floor-length formal dress with sweetheart neckline, full-length front view
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Sweetheart Corset Tiered Floor-Length Gorgeous Formal Dress

$113.99$147.99
Navy Blue bodycon midi formal dress with V-neckline, full-length front view
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V Neck Long Sleeves Ruching Midi Formal Dress

$96.99
Pink mermaid floor-length formal dress, full-length front view
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Mermaid Floor-Length Formal Dress

$110.99
Olive Green column floor-length formal dress with one-shoulder neckline, full-length front view
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Floral Print One-Shoulder Sequin Floor-Length Formal Dress

$93.99
As Picture mermaid floor-length formal dress with off-the-shoulder neckline, full-length front view
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Floral Print Off-The-Shoulder Mermaid Floor-Length Formal Dress

$107.99
As Picture a-line floor-length formal dress with sweetheart neckline, full-length front view
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Floral Print Sweetheart Ruching Floor-Length Elegant Formal Dress

$90.99
Pink a-line floor-length formal dress with strapless neckline, full-length front view
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Strapless Corset Slit Floor-Length Elegant Formal Dress

$104.99
Navy Blue mermaid floor-length formal dress with square neckline, full-length front view
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Square Neck Slit Open Back Floor-Length Formal Dress

$118.99
Steel Blue sheath floor-length formal dress with ruching, full-length front view
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Corset Ruching Slit Floor-Length Formal Dress

$101.99$116.00
Cream mermaid maxi formal dress with V-neckline, full-length front view
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V Neck Slit Beading Maxi Formal Dress

$115.99$141.99
Dark Green mermaid floor-length formal dress with sweetheart neckline, full-length front view
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Sweetheart Corset Slit Floor-Length Sparkling Formal Dress

$98.99
Gold mermaid floor-length formal dress with sweetheart neckline, full-length front view
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Sweetheart Lace-Up Back Mermaid Floor-Length Formal Dress

$112.99
Green a-line floor-length formal dress with one-shoulder neckline, full-length front view
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One-Shoulder Corset Pleats Floor-Length Formal Dress

$95.99$124.00
Black mermaid floor-length formal dress with sweetheart neckline, full-length front view
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Strapless Lace Corset Mermaid Floor-Length Formal Dress

$109.99

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