New Arrivals

Discover the latest new arrivals at ONTOEFY. This collection is updated with fresh homecoming, prom, bridesmaid, and formal dresses as they launch.

Be the first to shop new silhouettes, seasonal colors, and trending details such as sequin bodices, corset waistlines, ruffled skirts, and lace-up backs. New styles are added regularly, so check back often before your favorite dress sells out.

Looking for a specific occasion? Browse homecoming dresses, prom dresses, or bridesmaid dresses.


I’m absolutely in love with my hoco dress! The quality is amazing, the fabric is soft and comfortable, and the fit is perfect. It’s stylish, flattering, and looked stunning at the dance. I got so many compliments all night long. Shipping was fast, and it’s totally worth the price. Highly recommend!
—— Mia S.

Ordina per:
Emerald Green maxi prom dress, front view showing the mermaid silhouette
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Blush Pink maxi prom dress, front view showing the a-line silhouette
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Black maxi prom dress, front view showing the mermaid silhouette
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Black maxi prom dress, front view showing the a-line silhouette
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Black maxi prom dress, front view showing the mermaid silhouette
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Champagne maxi prom dress, front view showing the mermaid silhouette
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Coral maxi prom dress, front view showing the mermaid silhouette
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Blush Pink maxi prom dress, front view showing the mermaid silhouette
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Deep Purple maxi prom dress, front view showing the mermaid silhouette
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Pink maxi prom dress, front view showing the mermaid silhouette
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Fuchsia maxi prom dress, front view showing the mermaid silhouette
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As Picture maxi prom dress, front view showing the a-line silhouette
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Blush Pink floor-length prom dress, front view showing the a-line silhouette
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Blush Pink floor-length prom dress, front view showing the mermaid silhouette
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Hot Pink floor-length prom dress, front view showing the a-line silhouette
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Dark Blue maxi prom dress, front view showing the a-line silhouette
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Light Pink floor-length prom dress, front view showing the a-line silhouette
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Light Blue floor-length prom dress, front view showing the a-line silhouette
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Pale Lemon floor-length prom dress, front view showing the mermaid silhouette
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Watermelon floor-length prom dress, front view showing the a-line silhouette
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Floral maxi prom dress, front view showing the ball-gown silhouette
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Floral maxi prom dress, front view showing the mermaid silhouette
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Dark Blue floor-length prom dress, front view showing the mermaid silhouette
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Pale Lemon floor-length prom dress, front view showing the mermaid silhouette
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