New Arrivals

Discover the latest new arrivals at ONTOEFY. This collection is updated with fresh homecoming, prom, bridesmaid, and formal dresses as they launch.

Be the first to shop new silhouettes, seasonal colors, and trending details such as sequin bodices, corset waistlines, ruffled skirts, and lace-up backs. New styles are added regularly, so check back often before your favorite dress sells out.

Looking for a specific occasion? Browse homecoming dresses, prom dresses, or bridesmaid dresses.


I’m absolutely in love with my hoco dress! The quality is amazing, the fabric is soft and comfortable, and the fit is perfect. It’s stylish, flattering, and looked stunning at the dance. I got so many compliments all night long. Shipping was fast, and it’s totally worth the price. Highly recommend!
—— Mia S.

Ordina per:
As Picture a-line floor-length formal dress with square neckline, full-length front view
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Red mermaid floor-length formal dress with V-neckline, full-length front view
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Red sheath floor-length formal dress with sweetheart neckline, full-length front view
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Powder Blue sheath floor-length formal dress with floral print, full-length front view
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Hot Pink mermaid floor-length formal dress with sweetheart neckline, full-length front view
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Powder Blue sheath floor-length formal dress with skirt slit, full-length front view
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Baby Blue mermaid floor-length formal dress with sweetheart neckline, full-length front view
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Blue a-line floor-length formal dress with off-the-shoulder neckline, full-length front view
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Lilac mermaid floor-length formal dress with sweetheart neckline, full-length front view
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Light Blue mermaid floor-length formal dress with sweetheart neckline, full-length front view
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Light Blue a-line floor-length formal dress with sweetheart neckline, full-length front view
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Black mermaid floor-length formal dress with sweetheart neckline, full-length front view
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Burgundy mermaid floor-length formal dress with V-neckline, full-length front view
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Sky Blue a-line maxi formal dress with off-the-shoulder neckline, full-length front view
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Red a-line floor-length formal dress with strapless neckline, full-length front view
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Baby Blue mermaid floor-length formal dress with sweetheart neckline, full-length front view
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As Picture a-line floor-length formal dress with V-neckline, full-length front view
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Black sheath floor-length formal dress with V-neckline, full-length front view
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Dark Blue mermaid floor-length formal dress with off-the-shoulder neckline, full-length front view
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Pale Lemon mermaid floor-length formal dress with cowl neckline, full-length front view
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Yellow mermaid floor-length formal dress with strapless neckline, full-length front view
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Black sheath floor-length formal dress with cowl neckline, full-length front view
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Dark Red bodycon floor-length formal dress with sweetheart neckline, full-length front view
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Navy Blue mermaid floor-length formal dress with sweetheart neckline, full-length front view
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