New Arrivals

Discover the latest new arrivals at ONTOEFY. This collection is updated with fresh homecoming, prom, bridesmaid, and formal dresses as they launch.

Be the first to shop new silhouettes, seasonal colors, and trending details such as sequin bodices, corset waistlines, ruffled skirts, and lace-up backs. New styles are added regularly, so check back often before your favorite dress sells out.

Looking for a specific occasion? Browse homecoming dresses, prom dresses, or bridesmaid dresses.


I’m absolutely in love with my hoco dress! The quality is amazing, the fabric is soft and comfortable, and the fit is perfect. It’s stylish, flattering, and looked stunning at the dance. I got so many compliments all night long. Shipping was fast, and it’s totally worth the price. Highly recommend!
—— Mia S.

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Pink floral halter maxi dress with keyhole neck and side slit hem
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Side-Slit Beaded Halter Neck Mermaid Maxi Mother of the Bride Dress for Black Tie Wedding

$120.00
Pink off-shoulder fit-and-flare ankle dress with red beaded floral detail
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Beaded Off Shoulder Fit-and-Flare Ankle-Length Mother of the Bride Dress for Garden Wedding

$120.00
Light blue off-shoulder beaded column gown with sparkling neckline and front slit
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Draped Beaded Off Shoulder Column Floor-Length Mother of the Bride Dress for Destination Wedding

$120.00
Navy beaded V-neck A-line midi mother dress, sleeveless with embellished floral pattern
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Beaded V Neck A-Line Midi Mother of the Bride Dress for Wedding Dinner

$120.00
Gray beaded boat-neck mermaid maxi dress with short puff sleeves
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Beaded Boat Neck Mermaid Floor-Length Mother of the Bride Dress for Rehearsal Dinner

$120.00
Blue floral off-shoulder mermaid mother-of-bride dress with side slit
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Pleated Side-Slit Off Shoulder Mermaid Floor-Length Mother of the Bride Dress for Formal Dinner

$120.00
Black asymmetrical neck mermaid mother-of-bride dress with sheer long sleeves
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Beaded Asymmetrical Neck Mermaid Floor-Length Mother of the Bride Dress for Engagement Dinner

$120.00
Navy and gold leaf-print mermaid dress with asymmetrical ruffled neckline
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Draped Ruffled Asymmetrical Neck Mermaid Floor-Length Mother of the Bride Dress for Bridal Luncheon

$120.00
Teal one-shoulder mermaid dress with draped pleats and floor-length skirt
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Pleated Draped One Shoulder Mermaid Floor-Length Mother of the Bride Dress for Wedding Banquet

$120.00
Brown one-shoulder draped column dress with side slit, floor-length
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Draped Side-Slit One Shoulder Column Floor-Length Mother of the Bride Dress for Church Wedding

$120.00
Black V-neck formal dress with embellished floral sequin overlay and sheer flutter sleeves
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Beaded Sequin V Neck Mermaid Ankle-Length Mother of the Bride Dress for Estate Wedding

$120.00
Purple beaded sequin V-neck column dress with cap sleeves, knee-to-ankle length
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Beaded Sequin V Neck Column Ankle-Length Mother of the Bride Dress for Ballroom Reception

$120.00
Navy tiered beaded sweetheart ball-gown dress with spaghetti straps and full skirt
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Tiered Beaded Sweetheart Ball-Gown Floor-Length Mother of the Bride Dress for Hotel Wedding

$120.00
Green beaded V-neck mermaid floor-length dress with short flutter sleeves
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Beaded V Neck Mermaid Floor-Length Mother of the Bride Dress for Seaside Wedding

$120.00
Beaded V-neck mermaid mother-of-the-bride dress in champagne with floral sequins
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Beaded V Neck Mermaid Floor-Length Mother of the Bride Dress for Vineyard Wedding

$120.00
Pink floral A-line midi dress with thin straps, sheer skirt panels, and colorful print
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Beaded Strapless A-Line High-Low Mother of the Bride Dress for Anniversary Celebration

$120.00
Navy floral sleeveless v-neck wrap midi dress with ruffled tiered skirt.
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Ruffled Beaded V Neck Wrap Midi Mother of the Bride Dress for Gala Dinner

$120.00
Mint ruched draped V-neck wrap high-low dress with sheer sleeves and side slit
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Ruched Draped V Neck Wrap High-Low Mother of the Bride Dress for Formal Reception

$120.00
Gold V-neck sleeveless floor-length mother of the bride gown with beaded bodice and full skirt
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Beaded V Neck Ball-Gown Floor-Length Mother of the Bride Dress for Wedding Weekend

$120.00
Black V-neck draped mermaid evening dress with long sleeves, floor length
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Draped Beaded V Neck Mermaid Floor-Length Mother of the Bride Dress for Ceremony Dinner

$120.00
Red sheath midi dress with plunging V-neck and flutter cape sleeves
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Beaded Plunging Neckline Sheath Midi Mother of the Bride Dress for Evening Reception

$120.00
Sage v-neck midi dress with tiered ruffle sleeves and floral bead embroidery
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Tiered Ruffled V Neck A-Line Midi Mother of the Bride Dress for Wedding Celebration

$120.00
Gold beaded draped V-neck mermaid floor-length gown with long sleeves
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Draped Beaded V Neck Mermaid Floor-Length Mother of the Bride Dress for Formal Ceremony

$120.00
Peach floral beaded illusion neckline tea-length dress, short sleeves, fit-and-flare skirt
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Floral Beaded Illusion Neck Fit-and-Flare Tea-Length Mother of the Bride Dress for Reception Dinner

$120.00

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