New Arrivals

Discover the latest new arrivals at ONTOEFY. This collection is updated with fresh homecoming, prom, bridesmaid, and formal dresses as they launch.

Be the first to shop new silhouettes, seasonal colors, and trending details such as sequin bodices, corset waistlines, ruffled skirts, and lace-up backs. New styles are added regularly, so check back often before your favorite dress sells out.

Looking for a specific occasion? Browse homecoming dresses, prom dresses, or bridesmaid dresses.


I’m absolutely in love with my hoco dress! The quality is amazing, the fabric is soft and comfortable, and the fit is perfect. It’s stylish, flattering, and looked stunning at the dance. I got so many compliments all night long. Shipping was fast, and it’s totally worth the price. Highly recommend!
—— Mia S.

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Royal Blue maxi prom dress, front view showing the a-line silhouette
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Draped Cut-Out Square Neck A-Line Maxi Satin Prom Dress for Prom Night

$98.99
Champagne floor-length prom dress, front view showing the mermaid silhouette
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Champagne Beaded Backless High Neck Mermaid Floor-Length Tulle Prom Dress for Evening Event

$112.99
Dark Navy maxi prom dress, front view showing the mermaid silhouette
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Dark Navy Ruched Draped V Neck Mermaid Maxi Crepe Prom Dress for Special Occasion

$95.99
Royal Blue floor-length prom dress, front view showing the mermaid silhouette
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Royal Blue Draped Slit One Shoulder Mermaid Floor-Length Satin Prom Dress for Formal Party

$109.99
Fuchsia maxi prom dress, front view showing the a-line silhouette
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Ruched Draped Ruffled Slit Sweetheart A-Line Maxi Chiffon Prom Dress for Ballroom Event

$92.99
Black maxi prom dress, front view showing the mermaid silhouette
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Black Draped Corset Floral Slit Sweetheart Mermaid Maxi Satin Prom Dress for Celebration Dinner

$106.99
Gold maxi prom dress, front view showing the a-line silhouette
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Draped Corset Ruffled Sweetheart A-Line Maxi Prom Dress for Evening Ceremony

$89.99
Yellow maxi prom dress, front view showing the a-line silhouette
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Yellow Draped Cut-Out Ruffled Backless V Neck A-Line Maxi Satin Prom Dress for Formal Reception

$103.99$132.00
Slate Blue maxi prom dress, front view showing the mermaid silhouette
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Slate Blue Draped Corset Floral Slit Sweetheart Mermaid Maxi Satin Prom Dress for Hotel Gala

$117.99
Black maxi prom dress, front view showing the a-line silhouette
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Black Cut-Out Side-Slit Floral Ruffled Slit Sweetheart A-Line Maxi Tulle Prom Dress for Charity Ball

$100.99
Red maxi prom dress, front view showing the a-line silhouette
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Red Draped Corset Slit Sweetheart A-Line Maxi Satin Prom Dress for Winter Formal

$114.99
Azalea maxi prom dress, front view showing the mermaid silhouette
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Azalea Draped Corset Slit Strapless Mermaid Maxi Satin Prom Dress for Spring Formal

$97.99
Dark Green maxi prom dress, front view showing the mermaid silhouette
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Dark Green Ruched Draped Slit Sweetheart Mermaid Maxi Satin Prom Dress for Senior Prom

$111.99
Navy Blue floor-length prom dress, front view showing the a-line silhouette
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Embroidered Sequin Slit V Neck A-Line Floor-Length Prom Dress for Red Carpet Event

$94.99
Navy Blue floor-length prom dress, front view showing the a-line silhouette
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Navy Blue Flower-Applique Beaded Floral Sweetheart A-Line Floor-Length Tulle Prom Dress for Evening Banquet

$108.99$140.99
Light Blue maxi prom dress, front view showing the mermaid silhouette
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Light Blue Corset Front-Slit Floral Slit One Shoulder Mermaid Maxi Prom Dress for Awards Dinner

$91.99
Orange floor-length prom dress, front view showing the mermaid silhouette
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Orange Corset Embroidered Floral Slit V Neck Mermaid Floor-Length Prom Dress for Black Tie Event

$105.99
Light Pink maxi prom dress, front view showing the a-line silhouette
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Corset Glitter Floral V Neck A-Line Maxi Tulle Prom Dress for Pageant

$119.99
Black floor-length prom dress, front view showing the mermaid silhouette
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Tiered Beaded Floral Slit Sweetheart Mermaid Floor-Length Tulle Prom Dress for Gala

$102.99
Mauve floor-length prom dress, front view showing the a-line silhouette
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Draped Corset Slit Off Shoulder A-Line Floor-Length Satin Prom Dress for Formal Dance

$116.99
Pink floor-length prom dress, front view showing the a-line silhouette
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Corset Tiered Floral Ruffled Slit Sweetheart A-Line Floor-Length Chiffon Prom Dress for Prom Night

$99.99$111.99
Emerald Green floor-length prom dress, front view showing the mermaid silhouette
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Corset Side-Slit Slit Sweetheart Mermaid Floor-Length Prom Dress for Evening Event

$102.99
Pale Lemon floor-length prom dress, front view showing the mermaid silhouette
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Pale Lemon Ruched Draped Floral Backless Sweetheart Mermaid Floor-Length Satin Prom Dress for Special Occasion

$116.99$136.99
Gold floor-length prom dress, front view showing the mermaid silhouette
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Ruched Side-Slit Slit V Neck Mermaid Floor-Length Jersey Prom Dress for Formal Party

$99.99$116.00

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