New Arrivals

Discover the latest new arrivals at ONTOEFY. This collection is updated with fresh homecoming, prom, bridesmaid, and formal dresses as they launch.

Be the first to shop new silhouettes, seasonal colors, and trending details such as sequin bodices, corset waistlines, ruffled skirts, and lace-up backs. New styles are added regularly, so check back often before your favorite dress sells out.

Looking for a specific occasion? Browse homecoming dresses, prom dresses, or bridesmaid dresses.


I’m absolutely in love with my hoco dress! The quality is amazing, the fabric is soft and comfortable, and the fit is perfect. It’s stylish, flattering, and looked stunning at the dance. I got so many compliments all night long. Shipping was fast, and it’s totally worth the price. Highly recommend!
—— Mia S.

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Hot Pink maxi prom dress, front view showing the mermaid silhouette
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Hot Pink Draped Beaded Slit Sweetheart Mermaid Maxi Satin Prom Dress for Evening Ceremony

$91.99
As Picture maxi prom dress, front view showing the a-line silhouette
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As Picture Draped Tiered Floral Ruffled Sweetheart A-Line Maxi Tulle Prom Dress for Formal Reception

$105.99$132.99
Fuchsia maxi prom dress, front view showing the mermaid silhouette
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Fuchsia Ruched Draped Slit Backless Sweetheart Mermaid Maxi Satin Prom Dress for Hotel Gala

$119.99$135.99
Sky Blue maxi prom dress, front view showing the a-line silhouette
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Sky Blue Draped Corset Backless Sweetheart A-Line Maxi Tulle Prom Dress for Charity Ball

$102.99
Emerald Green maxi prom dress, front view showing the a-line silhouette
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Emerald Green Draped Corset Floral Ruffled Sweetheart A-Line Maxi Tulle Prom Dress for Winter Formal

$116.99$146.99
Dusty Blue maxi prom dress, front view showing the a-line silhouette
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Dusty Blue Draped Flower-Applique Floral V Neck A-Line Maxi Tulle Prom Dress for Spring Formal

$99.99
Silver floor-length prom dress, front view showing the a-line silhouette
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Silver Embroidered Glitter V Neck A-Line Floor-Length Tulle Prom Dress for Senior Prom

$113.99
Lavender maxi prom dress, front view showing the mermaid silhouette
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Draped Flower-Applique Floral V Neck Mermaid Maxi Satin Prom Dress for Red Carpet Event

$96.99$119.00
Black maxi prom dress, front view showing the mermaid silhouette
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Black Ruched Draped Slit Backless Sweetheart Mermaid Maxi Stretch Satin Prom Dress for Evening Banquet

$110.99
Emerald Green maxi prom dress, front view showing the mermaid silhouette
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Emerald Green Draped Backless V Neck Mermaid Maxi Satin Prom Dress for Awards Dinner

$93.99
Black maxi prom dress, front view showing the mermaid silhouette
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Black Ruched Draped Backless V Neck Mermaid Maxi Satin Prom Dress for Black Tie Event

$107.99
Fuchsia floor-length prom dress, front view showing the mermaid silhouette
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Flower-Applique Floral Sweetheart Mermaid Floor-Length Tulle Prom Dress for Pageant

$90.99
Fuchsia floor-length prom dress, front view showing the a-line silhouette
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Fuchsia Pleated Tiered Ruffled Slit V Neck A-Line Floor-Length Prom Dress for Gala

$104.99$122.99
Lavender floor-length prom dress, front view showing the mermaid silhouette
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Corset Tiered Ruffled Slit Strapless Mermaid Floor-Length Organza Prom Dress for Formal Dance

$118.99
Cobalt Blue floor-length prom dress, front view showing the a-line silhouette
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Cobalt Blue Slit Cowl Neck A-Line Floor-Length Satin Prom Dress for Prom Night

$101.99
Blush Pink maxi prom dress, front view showing the mermaid silhouette
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Draped Sequin Backless V Neck Mermaid Maxi Prom Dress for Evening Event

$115.99$147.00
Hot Pink maxi prom dress, front view showing the mermaid silhouette
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Draped Cut-Out Floral Backless V Neck Mermaid Maxi Tulle Prom Dress for Special Occasion

$98.99
Blush Pink maxi prom dress, front view showing the a-line silhouette
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Blush Pink Ruched Draped Floral Backless Sweetheart A-Line Maxi Tulle Prom Dress for Formal Party

$112.99$124.00
Black maxi prom dress, front view showing the mermaid silhouette
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Draped Side-Slit Slit Backless V Neck Mermaid Maxi Satin Prom Dress for Ballroom Event

$95.99$114.99
Yellow maxi prom dress, front view showing the mermaid silhouette
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Yellow Draped Side-Slit Slit Backless Sweetheart Mermaid Maxi Satin Prom Dress for Celebration Dinner

$109.99
Black maxi prom dress, front view showing the mermaid silhouette
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Black Draped Side-Slit Slit Sweetheart Mermaid Maxi Satin Prom Dress for Evening Ceremony

$92.99
Emerald Green maxi prom dress, front view showing the a-line silhouette
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Emerald Green Draped Side-Slit Slit Backless V Neck A-Line Maxi Satin Prom Dress for Formal Reception

$106.99$123.99
Black floor-length prom dress, front view showing the a-line silhouette
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Black Tiered Layered Ruffled Illusion Neck A-Line Floor-Length Tulle Prom Dress for Hotel Gala

$89.99
Pink maxi prom dress, front view showing the a-line silhouette
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Corset Layered Floral Ruffled Slit Sweetheart A-Line Maxi Tulle Prom Dress for Charity Ball

$103.99

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