New Arrivals

Discover the latest new arrivals at ONTOEFY. This collection is updated with fresh homecoming, prom, bridesmaid, and formal dresses as they launch.

Be the first to shop new silhouettes, seasonal colors, and trending details such as sequin bodices, corset waistlines, ruffled skirts, and lace-up backs. New styles are added regularly, so check back often before your favorite dress sells out.

Looking for a specific occasion? Browse homecoming dresses, prom dresses, or bridesmaid dresses.


I’m absolutely in love with my hoco dress! The quality is amazing, the fabric is soft and comfortable, and the fit is perfect. It’s stylish, flattering, and looked stunning at the dance. I got so many compliments all night long. Shipping was fast, and it’s totally worth the price. Highly recommend!
—— Mia S.

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White formal dress with a-line silhouette and maxi length
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Purple formal dress with a-line silhouette and maxi length
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Red formal dress with a-line silhouette and maxi length
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Yellow formal dress with a-line silhouette and maxi length
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Gray formal dress with a-line silhouette and maxi length
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Blue formal dress with a-line silhouette and maxi length
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Blue formal dress with a-line silhouette and maxi length
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Dark Sage Floral formal dress with mermaid silhouette and maxi length
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Light Yellow Floral formal dress with a-line silhouette and maxi length
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Yellow formal dress with a-line silhouette and maxi length
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Light Blue formal dress with a-line silhouette and maxi length
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Yellow formal dress with a-line silhouette and maxi length
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Pink formal dress with a-line silhouette and maxi length
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Blue Floral formal dress with a-line silhouette and maxi length
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Light Pink formal dress with a-line silhouette and maxi length
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Taupe formal dress with a-line silhouette and maxi length
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Terracotta formal dress with a-line silhouette and maxi length
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Navy Polka Dot formal dress with a-line silhouette and maxi length
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White formal dress with a-line silhouette and maxi length
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Silver formal dress with a-line silhouette and maxi length
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Pink formal dress with a-line silhouette and maxi length
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Black formal dress with a-line silhouette and maxi length
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Silver formal dress with a-line silhouette and maxi length
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White formal dress with a-line silhouette and maxi length
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