New Arrivals

Discover the latest new arrivals at ONTOEFY. This collection is updated with fresh homecoming, prom, bridesmaid, and formal dresses as they launch.

Be the first to shop new silhouettes, seasonal colors, and trending details such as sequin bodices, corset waistlines, ruffled skirts, and lace-up backs. New styles are added regularly, so check back often before your favorite dress sells out.

Looking for a specific occasion? Browse homecoming dresses, prom dresses, or bridesmaid dresses.


I’m absolutely in love with my hoco dress! The quality is amazing, the fabric is soft and comfortable, and the fit is perfect. It’s stylish, flattering, and looked stunning at the dance. I got so many compliments all night long. Shipping was fast, and it’s totally worth the price. Highly recommend!
—— Mia S.

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Front view of the blue ivory floral midi dress with puff sleeves and a leg slit
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Blue Ivory Floral Puff Sleeve Midi Dress with Slit and Bust Tie

$153.99
Orange midi formal dress with V-neckline, full-length front view
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Tiered Chiffon Midi Dress with V-Neck

$136.99
Front view of the pink V-neck chiffon midi dress with slim straps and a tiered skirt
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Pink V-Neck Tiered Chiffon Midi Dress with Slim Straps

$119.99
Gold midi formal dress with V-neckline, full-length front view
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V-Neck Tiered Chiffon Midi Dress

$153.99$186.99
Front view of the olive chiffon midi dress with slim straps and a tiered skirt, styled with sunglasses
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Olive V-Neck Tiered Chiffon Midi Dress

$136.99
Front view of the blue floral chiffon midi dress with a V-neck and tiered skirt
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Blue Floral V-Neck Tiered Chiffon Midi Dress

$119.99
Front view of the light pink chiffon midi dress with slim straps and a tiered skirt
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Light Pink V-Neck Chiffon Midi Dress with Slim Straps

$153.99
Gold midi formal dress with off-the-shoulder neckline, full-length front view
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Off-the-Shoulder Ruffle Midi Dress

$136.99
Orange midi formal dress with tiered skirt, full-length front view
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Cotton Poplin Square-Neck Midi Dress with Bow

$119.99
Teal midi formal dress, full-length front view
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Cotton Poplin Midi Formal Dress

$153.99$177.00
Front view of the pink One of One floral midi dress with slim shoulder ties
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Floral Tie-Strap Midi Dress in Pink or Purple - One of One

$136.99
Front view of the blue Tide Kissed floral midi dress with a flared A-line skirt
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Blue Floral A-Line Midi Dress with Lace-Up Back - Tide Kissed

$119.99
Front view of the black Gilded Nights fitted midi dress with crossed neck straps
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Cross-Neck Midi Dress with Open Back - Gilded Nights

$153.99
Seated model wearing the white floral Sweet at Heart crop top and matching skirt
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Floral Two-Piece Midi Dress with Scalloped Trim - Sweet at Heart

$136.99
Front view of the red Jenora embroidered midi dress with a bustier-style bodice
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Jenora Red Embroidered Bustier Midi Dress

$119.99
Front view of the white Loveliest Looks floral midi dress with a leg slit
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Loveliest Looks White Floral Jacquard Tie-Strap Midi Dress

$153.99
Front view of the light pink Daleyza floral dress with a V-neck and tiered midi skirt
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Pink Floral Organza Tiered Midi Dress with Open Back - Daleyza

$136.99
Front reference image of a wine-red off-the-shoulder midi dress with a high-low hem
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Black Off-the-Shoulder High-Low Midi Dress - How Much I Care

$119.99
Front view of the brown and cream striped midi dress with a wide flounced hem
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Brown and Cream Striped Cutout Midi Dress with Flounced Hem

$153.99
Close-up of the pink Fleurette floral dress with a square neckline and wide shoulder bows
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Pink Floral Midi Dress with Shoulder Bows - Fleurette

$136.99
Front view of the white Delicate Lace Dream midi dress with a sweetheart neckline and vertical seams
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White Lace Midi Dress with Sweetheart Neckline and Back Slit

$119.99
Front view of a model wearing the magenta satin-look midi dress with a deep V-neck, wide shoulder straps, and high leg slit, paired with lilac heeled sandals
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Magenta Satin-Look Midi Dress with Slit - Romantic Refinement

$153.99$197.00
Front view of the black Runway Lover V-neck midi dress with diagonal gathers and a high slit
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Ruched V-Neck Midi Dress with Leg Slit - Runway Lover

$136.99$161.00
Front view of the blue Fariday midi dress with a ruffled neckline and asymmetric hem
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Blue Ruffle Midi Dress with Asymmetric Hem - Fariday

$119.99

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