New Arrivals

Discover the latest new arrivals at ONTOEFY. This collection is updated with fresh homecoming, prom, bridesmaid, and formal dresses as they launch.

Be the first to shop new silhouettes, seasonal colors, and trending details such as sequin bodices, corset waistlines, ruffled skirts, and lace-up backs. New styles are added regularly, so check back often before your favorite dress sells out.

Looking for a specific occasion? Browse homecoming dresses, prom dresses, or bridesmaid dresses.


I’m absolutely in love with my hoco dress! The quality is amazing, the fabric is soft and comfortable, and the fit is perfect. It’s stylish, flattering, and looked stunning at the dance. I got so many compliments all night long. Shipping was fast, and it’s totally worth the price. Highly recommend!
—— Mia S.

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Front view of Black Your Style slip dress with lace-trim V-neck and sheer lace insert
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Front view of Starry Silence blue floral midi dress with thin straps and flared A-line skirt
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Front view of Vintage Find orange floral midi dress with thin straps and flared skirt
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Front view of Floral Dream off-shoulder midi dress with long puff sleeves and front slit
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Red midi formal dress, full-length front view
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Front view of Athena Arriving rose midi dress with twist front and triangular cutout
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Front styled view of Invitation Only pink cowl-neck midi dress with thin straps
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Front view of Boldly Stood black asymmetric midi dress with high front leg opening
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Front view of Yellow Easy Does It ribbed midi dress with scoop neckline and wide straps
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Front view of My Challenge sage halter midi dress with draped neck and high leg opening
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Front view of Sage Something Special pleated dress with floral shoulder details
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Front view of The Hype black off-the-shoulder midi dress with a side bow and flared hem
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Front view of the Sunlit Bay blue V-neck midi dress with double straps and a flared A-line shape.
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Front view of Kiss The Girl sage V-neck midi dress with full sheer-overlay skirt held out
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Front view of blue halter midi dress with draped high neckline and high side slit
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Front view of Blue Adore Sunsets one-shoulder midi dress with arms raised
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Front view of Parisian Life pale blue midi dress with a folded asymmetric neckline
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Front view of brown asymmetric midi dress with ruched bodice and gathered A-line skirt
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Pink midi formal dress, full-length front view
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Front view of blue halter mesh midi dress with ruched bodice and ruffled high side opening
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Seated view of Base black high-neck bodycon midi dress with sleeveless bodice
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Front view of Caprice pale yellow midi dress with white ruffled straps and neckline trim
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Front party view of black square-neck mini dress with seamed bodice and sequin skirt
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Front view of Hour Of Night white lace midi dress with ruffled front opening
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