New Arrivals

Discover the latest new arrivals at ONTOEFY. This collection is updated with fresh homecoming, prom, bridesmaid, and formal dresses as they launch.

Be the first to shop new silhouettes, seasonal colors, and trending details such as sequin bodices, corset waistlines, ruffled skirts, and lace-up backs. New styles are added regularly, so check back often before your favorite dress sells out.

Looking for a specific occasion? Browse homecoming dresses, prom dresses, or bridesmaid dresses.


I’m absolutely in love with my hoco dress! The quality is amazing, the fabric is soft and comfortable, and the fit is perfect. It’s stylish, flattering, and looked stunning at the dance. I got so many compliments all night long. Shipping was fast, and it’s totally worth the price. Highly recommend!
—— Mia S.

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Forest Green midi formal dress, full-length front view
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Plunging V-Neck A-Line Midi Formal Dress

$136.99$169.00
Blue midi formal dress with embroidery, full-length front view
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Blue Embroidered Midi Dress with Spaghetti Straps

$119.99$138.99
Sand midi formal dress with off-the-shoulder neckline, full-length front view
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Coastal Daydream One-Shoulder Midi Formal Dress

$153.99
Green midi formal dress, full-length front view
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Forest Queen Midi Formal Dress

$136.99
Yellow midi formal dress, full-length front view
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Yellow Abstract Print Cowl Neck Midi Dress

$119.99
Olive midi formal dress, full-length front view
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A Little Whisper Olive Cowl Neck Midi Dress with Slit

$153.99
Orange midi formal dress, full-length front view
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Orange Floral Midi Dress with Waist Cutouts

$136.99
Forest Green midi formal dress, full-length front view
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Forest Green Strapless Midi Dress with Side Slit

$119.99
Champagne midi formal dress, full-length front view
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Events On High Satin Midi Formal Dress

$153.99$168.00
Front view of a brown halter midi dress with a waist cutout, modeled with one hand on the hip.
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Brown Halter Mesh Midi Dress with Waist Cutout

$136.99
Front view of a pink and orange floral midi dress with a square neckline and short puff sleeves.
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Pink Floral Midi Dress with Puff Sleeves & Bow Back

$119.99
Blue midi formal dress, full-length front view
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Bluebell Blossom Square-Neck A-Line Midi Formal Dress

$153.99
Dark Blue Floral midi formal dress with floral print, full-length front view
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Dorothy Floral Pleated Midi Dress with Sweetheart Neckline

$136.99$160.00
Black midi formal dress, full-length front view
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Black Midi Formal Dress with Scoop Neck and Gold-Tone Accents

$119.99
Pink midi formal dress with sweetheart neckline, full-length front view
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Kearsy Box Pleat Sweetheart Neckline Midi Formal Dress

$153.99$176.99
White midi formal dress with off-the-shoulder neckline, full-length front view
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White Off-the-Shoulder A-Line Midi Dress

$136.99
Front view of a model wearing the red sleeveless midi dress with a high round neckline.
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Executive Edge Red High-Neck Midi Formal Dress

$119.99
Light Green Floral midi formal dress with floral print, full-length front view
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Deluca Floral V-Neck Midi Dress with Ruffles

$153.99
Black midi formal dress, full-length front view
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Black Bustier Tulip Midi Dress with Spaghetti Straps

$119.99
Coral Pink midi formal dress with strapless neckline, full-length front view
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Aysel Abstract Strapless Bustier Midi Formal Dress

$153.99
Orange midi formal dress with off-the-shoulder neckline, full-length front view
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Juicy Berries Off The Shoulder Midi Formal Dress

$136.99
Front view of a black floral midi dress with spaghetti straps, a sweetheart neckline, and a ruffle-trimmed slit.
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Sweetheart Floral Midi Dress with Ruffled Slit

$119.99
Flirty Agenda pink floral mesh midi formal dress with off-the-shoulder neckline and fitted ruched silhouette, full-length front view
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Flirty Agenda Pink Floral Mesh Off-The-Shoulder Ruched Midi Formal Dress

$153.99
Red midi formal dress with corset-style bodice, full-length front view
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Valery Faux Leather Corset Midi Formal Dress

$136.99

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