New Arrivals

Discover the latest new arrivals at ONTOEFY. This collection is updated with fresh homecoming, prom, bridesmaid, and formal dresses as they launch.

Be the first to shop new silhouettes, seasonal colors, and trending details such as sequin bodices, corset waistlines, ruffled skirts, and lace-up backs. New styles are added regularly, so check back often before your favorite dress sells out.

Looking for a specific occasion? Browse homecoming dresses, prom dresses, or bridesmaid dresses.


I’m absolutely in love with my hoco dress! The quality is amazing, the fabric is soft and comfortable, and the fit is perfect. It’s stylish, flattering, and looked stunning at the dance. I got so many compliments all night long. Shipping was fast, and it’s totally worth the price. Highly recommend!
—— Mia S.

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Orange midi formal dress with cutout detail, full-length front view
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Kassidy Glitter Cutout Midi Dress with Slit

$119.99$137.99
Orange midi formal dress with strapless neckline, full-length front view
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Satin Glow Strapless Beaded Midi Formal Dress

$153.99
Red midi formal dress with skirt slit, full-length front view
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Annabelle Red Midi Formal Dress with High Slit

$136.99
Floral midi formal dress with floral print, full-length front view
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Romance In Bloom Strapless Floral Ruffle Midi Dress

$119.99$131.99
Front view of the Pirama fuchsia midi dress with a cowl neckline, floral beadwork, and asymmetric hem
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Pirama Fuchsia Beaded Cowl Neck Midi Dress

$153.99
Cobalt midi formal dress, full-length front view
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Kyrra Cobalt Scoop-Neck Asymmetrical Midi Dress

$136.99$173.00
White midi formal dress, full-length front view
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To The Girls White Halter Midi Dress with Asymmetrical Hem

$119.99
Yellow midi formal dress, full-length front view
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Lisette Yellow Lace-Trim V-Neck Midi Dress

$153.99
Red midi formal dress, full-length front view
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Anne Red Midi Dress with Rosette and Spaghetti Straps

$136.99
Black midi formal dress, full-length front view
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Keep You Waiting Black Midi Dress with Asymmetric Hem

$119.99
Pink midi formal dress, full-length front view
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Found You Midi Formal Dress

$136.99
Azure midi formal dress, full-length front view
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Shelly Azure Halter Open-Back Midi Formal Dress

$119.99
Black midi formal dress with halter neckline, full-length front view
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Illuminate Halter Midi Formal Dress

$153.99$196.00
Mulberry midi formal dress, full-length front view
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Juliana Strapless Midi Dress with Asymmetric Hem

$136.99$167.99
White midi formal dress, full-length front view
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Noosa White A-Line Midi Dress with Spaghetti Straps

$119.99$136.99
White midi formal dress, full-length front view
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Waiting On You White Square-Neck Midi Dress

$153.99
Pink midi formal dress, full-length front view
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Pascuelle Pink Midi Formal Dress

$136.99$148.00
Ivory midi formal dress, full-length front view
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Marlowe Midi Formal Dress

$119.99
Brown midi formal dress, full-length front view
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Adelphia Brown Off-the-Shoulder Cutout Formal Dress

$153.99
Khaki midi formal dress, full-length front view
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Aphrodite Midi Formal Dress

$136.99$167.00
Blush midi formal dress, full-length front view
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Salma Blush Strapless Sweetheart Midi Dress

$119.99
Lemon midi formal dress, full-length front view
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Prim Lemon Strapless Sweetheart Midi Dress

$153.99$167.00
Blush midi formal dress, full-length front view
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Effie Blush Halter Midi Dress with Lace-Up Back

$136.99
Ivory midi formal dress, full-length front view
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Hayden Ivory Halter A-Line Midi Formal Dress

$153.99

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