New Arrivals

Discover the latest new arrivals at ONTOEFY. This collection is updated with fresh homecoming, prom, bridesmaid, and formal dresses as they launch.

Be the first to shop new silhouettes, seasonal colors, and trending details such as sequin bodices, corset waistlines, ruffled skirts, and lace-up backs. New styles are added regularly, so check back often before your favorite dress sells out.

Looking for a specific occasion? Browse homecoming dresses, prom dresses, or bridesmaid dresses.


I’m absolutely in love with my hoco dress! The quality is amazing, the fabric is soft and comfortable, and the fit is perfect. It’s stylish, flattering, and looked stunning at the dance. I got so many compliments all night long. Shipping was fast, and it’s totally worth the price. Highly recommend!
—— Mia S.

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Cherry red halter maxi dress with pleated A-line skirt and ruched chest tie
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Pleated Halter Neck A-Line Maxi Mother of the Bride Dress for Evening Wedding

$120.00
Ivory and blue floral A-line maxi dress with V-neck and cap sleeves
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Floral Print A-Line Maxi Mother of the Bride Dress for Black Tie Wedding

$120.00
Midnight navy maxi mother-of-the-bride dress with blue floral print, flutter sleeves, V-neck.
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Floral Print Flutter-Sleeve Sheath Maxi Mother of the Bride Dress for Garden Wedding

$120.00
One-shoulder A-line midi mother-of-the-bride dress, pink multicolor floral print.
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One-Shoulder A-Line Midi Mother of the Bride Dress for Destination Wedding

$120.00
Floral print midi A-line dress with cape sleeves and V-neck, blue multi
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Floral Print Cape-Sleeve A-Line Midi Mother of the Bride Dress for Wedding Dinner

$120.00
Navy blue sheath maxi dress with V-neck and 3/4 bell sleeves; front slit
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Sheath Maxi Mother of the Bride Dress for Rehearsal Dinner

$120.00
Olive green draped off-shoulder sheath maxi dress with short sleeves
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Draped Sheath Maxi Mother of the Bride Dress for Formal Dinner

$120.00
Floral A-line maxi dress, sleeveless V-neck, black with pink and blue flowers
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Floral Print A-Line Maxi Mother of the Bride Dress for Engagement Dinner

$120.00
Midnight blue sleeveless floral lace A-line maxi dress with draped off-shoulder collar
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Floral Print A-Line Maxi Mother of the Bride Dress for Bridal Luncheon

$120.00
Mauve floral print draped maxi sheath dress with V-neck and side slit
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Floral Print Draped Sheath Maxi Mother of the Bride Dress for Wedding Banquet

$120.00
Burgundy floral A-line midi dress with V-neck, sleeveless bodice and tiered skirt
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Floral Print A-Line Midi Mother of the Bride Dress for Church Wedding

$120.00
Black sleeveless maxi dress with beaded lace top and draped A-line skirt
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Draped A-Line Maxi Mother of the Bride Dress for Ballroom Reception

$120.00
Navy sequin floral A-line maxi dress with short sleeves and square neckline
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Floral Print Embellished Short-Sleeve A-Line Maxi Mother of the Bride Dress for Ballroom Reception

$120.00
Floral A-line midi dress, blue multi with V-neck sleeveless and waist sash.
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Floral Print A-Line Midi Mother of the Bride Dress for Wedding Ceremony

$120.00
Sage green sleeveless floral maxi dress with ruched bodice and A-line drape
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Floral Print Ruched A-Line Maxi Mother of the Bride Dress for Wedding Reception

$120.00
Blue floral A-line maxi mother-of-the-bride dress, sleeveless with bow-belt detail
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Floral Print A-Line Maxi Mother of the Bride Dress for Formal Wedding

$120.00
Midnight blue one-shoulder draped A-line maxi dress with layered skirt and rosette detail
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Draped One-Shoulder A-Line Maxi Mother of the Bride Dress for Evening Wedding

$120.00
Navy A-line maxi mother-of-the-bride dress with gold floral embroidery and flutter sleeves
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Floral Print Flutter-Sleeve A-Line Maxi Mother of the Bride Dress for Black Tie Wedding

$120.00
Blush pink maxi A-line dress with flutter sleeves and floral embroidery
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Flutter-Sleeve A-Line Maxi Mother of the Bride Dress for Garden Wedding

$120.00
Apricot pink A-line midi mother-of-the-bride dress with draped V neckline and belt
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A-Line Midi Mother of the Bride Dress for Destination Wedding

$120.00
Cherry Blossom Pink strapless A-line midi dress with waist bow detail
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Bow Detail Strapless A-Line Midi Mother of the Bride Dress for Wedding Dinner

$120.00
Apricot pink satin A-line midi dress with sleeveless wrap bodice and waist tie
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A-Line Midi Mother of the Bride Dress for Rehearsal Dinner

$120.00
Strapless A-line maxi dress with blue floral print and jeweled sweetheart bodice
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Floral Print Strapless A-Line Maxi Mother of the Bride Dress for Formal Dinner

$120.00
Royal blue sleeveless sheath maxi dress with floral sequin pattern, square neckline
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Floral Print Sleeveless Sheath Maxi Mother of the Bride Dress for Engagement Dinner

$120.00

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