New Arrivals

Discover the latest new arrivals at ONTOEFY. This collection is updated with fresh homecoming, prom, bridesmaid, and formal dresses as they launch.

Be the first to shop new silhouettes, seasonal colors, and trending details such as sequin bodices, corset waistlines, ruffled skirts, and lace-up backs. New styles are added regularly, so check back often before your favorite dress sells out.

Looking for a specific occasion? Browse homecoming dresses, prom dresses, or bridesmaid dresses.


I’m absolutely in love with my hoco dress! The quality is amazing, the fabric is soft and comfortable, and the fit is perfect. It’s stylish, flattering, and looked stunning at the dance. I got so many compliments all night long. Shipping was fast, and it’s totally worth the price. Highly recommend!
—— Mia S.

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Light pink A-line midi mother-of-the-bride dress with floral embroidery, V-neck sleeveless
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Floral Print A-Line Midi Mother of the Bride Dress for Bridal Luncheon

$120.00
Black floral one-shoulder maxi dress, A-line skirt with long draped sleeve
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Floral Print Long Sleeve One-Shoulder A-Line Maxi Mother of the Bride Dress for Wedding Banquet

$120.00
Blue floral sleeveless square-neck A-line dress with gathered waist and full skirt
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Floral Print Square Neck A-Line Maxi Mother of the Bride Dress for Church Wedding

$120.00
Black floral one-shoulder maxi dress with long bell sleeve, A-line silhouette
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Floral Print Long Sleeve One-Shoulder A-Line Maxi Mother of the Bride Dress for Estate Wedding

$120.00
Mint green draped one-shoulder A-line midi dress with tie waist and asymmetrical hem
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Draped A-Line Midi Mother of the Bride Dress for Ballroom Reception

$120.00
Sky blue one-shoulder draped A-line maxi dress with ruffled waist detail
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Draped One-Shoulder A-Line Maxi Mother of the Bride Dress for Hotel Wedding

$120.00
One-shoulder A-line maxi dress with bow detail, burgundy wine
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Bow Detail One-Shoulder A-Line Maxi Mother of the Bride Dress for Seaside Wedding

$120.00
Blush floral print maxi mother-of-the-bride dress, square neckline, embellished straps
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Floral Print Square Neck A-Line Maxi Mother of the Bride Dress for Vineyard Wedding

$120.00
Powder blue draped one-shoulder maxi dress with A-line skirt and short sleeves
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Draped A-Line Maxi Mother of the Bride Dress for Anniversary Celebration

$120.00
Midnight blue midi fit-and-flare dress with V-neck and bow waist
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Bow Detail Fit-and-Flare Midi Mother of the Bride Dress for Gala Dinner

$120.00
Navy floral strapless maxi dress with ruched bodice and A-line skirt
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Floral Print Ruched Strapless A-Line Maxi Mother of the Bride Dress for Formal Reception

$120.00
Navy blue long-sleeve V-neck tiered A-line maxi dress, gathered waist, flowing skirt.
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Tiered Long-Sleeve A-Line Maxi Mother of the Bride Dress for Wedding Weekend

$120.00
Blue floral square-neck maxi A-line dress, sleeveless with fitted bodice and full skirt
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Floral Print Square Neck A-Line Maxi Mother of the Bride Dress for Ceremony Dinner

$120.00
Navy off-shoulder A-line maxi dress with floral bead embroidery and tulle overlay
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Floral Print Off-Shoulder A-Line Maxi Mother of the Bride Dress for Evening Reception

$120.00
Midnight blue square-neck A-line midi dress with sleeveless bodice and pleated skirt
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Square Neck A-Line Midi Mother of the Bride Dress for Wedding Celebration

$120.00
Blue floral one-shoulder A-line maxi dress with ruffled rosette waist detail
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Floral Print One-Shoulder A-Line Maxi Mother of the Bride Dress for Reception Dinner

$120.00
Seafoam green short-sleeve A-line maxi dress with beaded illusion bodice
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Short-Sleeve A-Line Maxi Mother of the Bride Dress for Wedding Ceremony

$120.00
Floral A-line midi dress in sage multi with layered ruffle skirt and V-neck bodice
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Floral Print A-Line Midi Mother of the Bride Dress for Wedding Reception

$120.00
Nude beige sequin mermaid maxi dress, sleeveless scoop neckline, tulle hem
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Mermaid Maxi Mother of the Bride Dress for Wedding Reception

$120.00
Spaghetti-strap ivory lace peplum bodice with black A-line maxi skirt
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A-Line Maxi Mother of the Bride Dress for Formal Wedding

$120.00
Navy lace A-line maxi dress with short sleeves, V neckline, and sheer floral pattern
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Lace Detail Short-Sleeve A-Line Maxi Mother of the Bride Dress for Evening Wedding

$120.00
Nude beige lace maxi dress with V-neck, short sleeves, and A-line silhouette.
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Floral Print Short-Sleeve A-Line Maxi Mother of the Bride Dress for Black Tie Wedding

$120.00
Blue floral short-sleeve A-line maxi dress, sheer yoke, ribbon-tied waist
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Floral Print Short-Sleeve A-Line Maxi Mother of the Bride Dress for Garden Wedding

$120.00
Apricot pink sequin A-line midi dress with 3/4 sleeves and jewel neckline
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A-Line Maxi Mother of the Bride Dress for Destination Wedding

$120.00

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