New Arrivals

Discover the latest new arrivals at ONTOEFY. This collection is updated with fresh homecoming, prom, bridesmaid, and formal dresses as they launch.

Be the first to shop new silhouettes, seasonal colors, and trending details such as sequin bodices, corset waistlines, ruffled skirts, and lace-up backs. New styles are added regularly, so check back often before your favorite dress sells out.

Looking for a specific occasion? Browse homecoming dresses, prom dresses, or bridesmaid dresses.


I’m absolutely in love with my hoco dress! The quality is amazing, the fabric is soft and comfortable, and the fit is perfect. It’s stylish, flattering, and looked stunning at the dance. I got so many compliments all night long. Shipping was fast, and it’s totally worth the price. Highly recommend!
—— Mia S.

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Gold sheath maxi formal dress with cowl neckline, full-length front view
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Gold Cowl Neck Spaghetti Strap Sheath Maxi Formal Dress

$120.00
Black a-line maxi formal dress with strapless neckline, full-length front view
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Black Strapless A-Line Maxi Formal Dress

$120.00
Red a-line maxi formal dress with strapless neckline, full-length front view
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Red Strapless Pleats A-Line Maxi Formal Dress

$120.00
Pale Yellow Pink Floral Print sheath maxi formal dress with strapless neckline, full-length front view
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Pale Yellow Pink Floral Print Strapless Sheath Maxi Formal Dress

$120.00
Pink Cream Abstract Print a-line maxi formal dress with strapless neckline, full-length front view
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Pink Cream Abstract Print Striped Strapless A-Line Maxi Formal Dress

$120.00
Steel Blue sheath maxi formal dress with halter neckline, full-length front view
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Steel Blue Halter Neck Floral Appliqu¨¦ Sheath Maxi Formal Dress

$120.00
Light Blue White Stripe a-line maxi formal dress with sweetheart neckline, full-length front view
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Light Blue White Stripe Sweetheart Spaghetti Strap Ruching Maxi Formal Dress

$120.00
Chocolate mermaid maxi formal dress with strapless neckline, full-length front view
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Chocolate Strapless Mermaid Maxi Formal Dress

$120.00
Chocolate White Polka Dot a-line maxi formal dress with strapless neckline, full-length front view
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Chocolate White Polka Dot Strapless Ruching A-Line Maxi Formal Dress

$120.00
Blue Floral sheath maxi formal dress with one-shoulder neckline, full-length front view
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Blue Floral One-Shoulder Sheath Maxi Formal Dress

$120.00
Butter fit-and-flare maxi formal dress with halter neckline, full-length front view
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Butter Halter Neck Open Back Maxi Formal Dress

$120.00
Black a-line maxi formal dress with printed pattern, full-length front view
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Black Spaghetti Strap A-Line Maxi Formal Dress

$120.00
Red White Stripe a-line maxi formal dress with square neckline, full-length front view
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Red White Stripe Square Neck A-Line Maxi Formal Dress

$120.00
Emerald Green Floral Print sheath maxi formal dress with strapless neckline, full-length front view
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Emerald Green Floral Print Strapless Sheath Maxi Formal Dress

$120.00
Blue Floral sheath maxi formal dress with halter neckline, full-length front view
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Blue Floral Halter Neck Sheath Maxi Formal Dress

$120.00
Hot Pink sheath maxi formal dress with one-shoulder neckline, full-length front view
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Hot Pink One-Shoulder Cutout Sheath Maxi Formal Dress

$120.00
Chocolate a-line maxi formal dress with strapless neckline, full-length front view
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Chocolate Strapless A-Line Maxi Formal Dress

$120.00
Butter a-line maxi formal dress with strapless neckline, full-length front view
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Butter Strapless Pleats Cutout Maxi Formal Dress

$120.00
Blue Pink Floral sheath maxi formal dress with square neckline, full-length front view
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Blue Pink Floral Square Neck Sheath Maxi Formal Dress

$120.00
Emerald sheath maxi formal dress with one-shoulder neckline, full-length front view
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Emerald One-Shoulder Slit Sheath Maxi Formal Dress

$120.00
Light Blue Navy Floral Print sheath maxi formal dress with one-shoulder neckline, full-length front view
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Light Blue Navy Floral Print One-Shoulder Ruching Sheath Maxi Formal Dress

$120.00
Blue sheath maxi formal dress with one-shoulder neckline, full-length front view
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Blue Print One-Shoulder Ruffles Maxi Formal Dress

$120.00
Olive sheath maxi formal dress with sheath, full-length front view
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Olive Open Back Sheath Satin Maxi Formal Dress

$120.00
Orange Purple Floral Print sheath maxi formal dress with cutout detail, full-length front view
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Orange Purple Floral Print Spaghetti Strap Cutout Sheath Maxi Formal Dress

$120.00

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