New Arrivals

Discover the latest new arrivals at ONTOEFY. This collection is updated with fresh homecoming, prom, bridesmaid, and formal dresses as they launch.

Be the first to shop new silhouettes, seasonal colors, and trending details such as sequin bodices, corset waistlines, ruffled skirts, and lace-up backs. New styles are added regularly, so check back often before your favorite dress sells out.

Looking for a specific occasion? Browse homecoming dresses, prom dresses, or bridesmaid dresses.


I’m absolutely in love with my hoco dress! The quality is amazing, the fabric is soft and comfortable, and the fit is perfect. It’s stylish, flattering, and looked stunning at the dance. I got so many compliments all night long. Shipping was fast, and it’s totally worth the price. Highly recommend!
—— Mia S.

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Ivory Black Polka Dot a-line maxi formal dress with one-shoulder neckline, full-length front view
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Ivory Black Polka Dot One-Shoulder Tiered Ruffles Maxi Formal Dress

$120.00
Pink Floral Print a-line maxi formal dress with halter neckline, full-length front view
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Pink Floral Print Halter Neck A-Line Maxi Formal Dress

$120.00
Red a-line maxi formal dress with V-neckline, full-length front view
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Red V Neck Tiered Ruffles Maxi Formal Dress

$120.00
Sage fit-and-flare maxi formal dress with one-shoulder neckline, full-length front view
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Sage One-Shoulder Pleats Ruffles Maxi Formal Dress

$120.00
Royal Blue sheath maxi formal dress with halter neckline, full-length front view
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Royal Blue Halter Neck Sheath Satin Maxi Formal Dress

$120.00
Periwinkle Blue a-line maxi formal dress with halter neckline, full-length front view
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Periwinkle Blue Halter Neck Pleats Cutout Maxi Formal Dress

$120.00
Black sheath maxi formal dress with one-shoulder neckline, full-length front view
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Black One-Shoulder Sheath Maxi Formal Dress

$120.00
Dusty Rose a-line maxi formal dress with strapless neckline, full-length front view
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Dusty Rose Strapless Pleats A-Line Maxi Formal Dress

$120.00
Blue sheath maxi formal dress with one-shoulder neckline, full-length front view
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Blue One-Shoulder Sheath Maxi Formal Dress

$120.00
Teal sheath maxi formal dress with one-shoulder neckline, full-length front view
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Teal One-Shoulder Sheath Maxi Formal Dress

$120.00
Red sheath maxi formal dress with one-shoulder neckline, full-length front view
US 2US 4US 6US 8US 10US 12US 14US 16WUS 18WUS 20WUS 22WUS 24WUS 26WUS 28W

Red One-Shoulder Cutout Sheath Maxi Formal Dress

$120.00
Light Blue a-line maxi formal dress with strapless neckline, full-length front view
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Light Blue Strapless Ruching Pleats Maxi Formal Dress

$120.00
Cobalt sheath maxi formal dress with halter neckline, full-length front view
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Cobalt Halter Neck Ruching Open Back Maxi Formal Dress

$120.00
Ivory Multicolor Floral Print a-line maxi formal dress with square neckline, full-length front view
US 2US 4US 6US 8US 10US 12US 14US 16WUS 18WUS 20WUS 22WUS 24WUS 26WUS 28W

Ivory Multicolor Floral Print Square Neck Tiered A-Line Maxi Formal Dress

$120.00
White sheath maxi formal dress with halter neckline, full-length front view
US 2US 4US 6US 8US 10US 12US 14US 16WUS 18WUS 20WUS 22WUS 24WUS 26WUS 28W

White Halter Neck Sheath Maxi Formal Dress

$120.00
Light Blue a-line maxi formal dress with square neckline, full-length front view
US 2US 4US 6US 8US 10US 12US 14US 16WUS 18WUS 20WUS 22WUS 24WUS 26WUS 28W

Light Blue Square Neck Tiered Ruffles Maxi Formal Dress

$120.00
Butter Yellow fit-and-flare maxi formal dress with off-the-shoulder neckline, full-length front view
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Butter Yellow Off-The-Shoulder Ruffles Floral Appliqu¨¦ Maxi Formal Dress

$120.00
Cream Pink Floral Print a-line maxi formal dress with square neckline, full-length front view
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Cream Pink Floral Print Square Neck A-Line Maxi Formal Dress

$120.00
Sky Blue maxi formal dress, front full-length view showing the neckline
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Sky Blue Tiered Ruffles Maxi Formal Dress

$120.00
Pink maxi formal dress, front full-length view showing the neckline
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Pink Strapless Sheath Maxi Formal Dress

$120.00
Blush maxi formal dress, front full-length view showing the neckline
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Blush Ruffles Maxi Formal Dress

$120.00
Black Floral maxi formal dress, front full-length view showing the neckline
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Black Floral Maxi Formal Dress

$120.00
Pink Floral maxi formal dress, front full-length view showing the neckline
US 2US 4US 6US 8US 10US 12US 14US 16WUS 18WUS 20WUS 22WUS 24WUS 26WUS 28W

Pink Floral Maxi Formal Dress

$120.00
Light Blue Floral Print maxi formal dress, front full-length view showing the neckline
US 2US 4US 6US 8US 10US 12US 14US 16WUS 18WUS 20WUS 22WUS 24WUS 26WUS 28W

Light Blue Floral Print Maxi Formal Dress

$120.00

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