New Arrivals

Discover the latest new arrivals at ONTOEFY. This collection is updated with fresh homecoming, prom, bridesmaid, and formal dresses as they launch.

Be the first to shop new silhouettes, seasonal colors, and trending details such as sequin bodices, corset waistlines, ruffled skirts, and lace-up backs. New styles are added regularly, so check back often before your favorite dress sells out.

Looking for a specific occasion? Browse homecoming dresses, prom dresses, or bridesmaid dresses.


I’m absolutely in love with my hoco dress! The quality is amazing, the fabric is soft and comfortable, and the fit is perfect. It’s stylish, flattering, and looked stunning at the dance. I got so many compliments all night long. Shipping was fast, and it’s totally worth the price. Highly recommend!
—— Mia S.

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Blue maxi formal dress, front full-length view showing the neckline
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Blue Halter Neck Maxi Formal Dress

$120.00
Burgundy maxi formal dress, front full-length view showing the neckline
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Burgundy Maxi Effortless Formal Dress

$120.00
White maxi formal dress, front full-length view showing the neckline
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White Strapless Pleats Maxi Formal Dress

$120.00
Brown maxi formal dress, front full-length view showing the neckline
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Brown Maxi Strawberry Formal Dress

$120.00
Pink maxi formal dress, front full-length view showing the neckline
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Pink One-Shoulder Maxi Formal Dress

$120.00
Blue midi formal dress, front full-length view showing the neckline
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Blue Square Neck Spaghetti Strap Sheath Midi Formal Dress

$120.00
Lavender midi formal dress, front full-length view showing the neckline
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Lavender Sleeveless Tiered Ruffles Midi Formal Dress

$120.00
Pink maxi formal dress, front full-length view showing the neckline
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Pink One-Shoulder Sheath Maxi Formal Dress

$120.00
Red maxi formal dress, front full-length view showing the neckline
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Red V Neck Sleeveless Ruffles Maxi Formal Dress

$120.00
Pink maxi formal dress, front full-length view showing the neckline
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Pink Halter Neck Maxi Dazzling Formal Dress

$120.00
Orange maxi formal dress, front full-length view showing the neckline
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Orange Strapless Maxi Formal Dress

$120.00
Blue maxi formal dress, front full-length view showing the neckline
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Blue Sweetheart Spaghetti Strap Sheath Maxi Formal Dress

$120.00
Lilac midi formal dress, front full-length view showing the neckline
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Lilac V Neck Spaghetti Strap A Line Midi Formal Dress

$120.00
Pink maxi formal dress, front full-length view showing the neckline
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Pink Maxi Daydreaming Formal Dress

$120.00
Black maxi formal dress, front full-length view showing the neckline
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Black Halter Neck Maxi Don Formal Dress

$120.00
Black maxi formal dress, front full-length view showing the neckline
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Black Halter Neck Maxi Formal Dress

$120.00
White maxi formal dress, front full-length view showing the neckline
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White Maxi Formal Dress

$120.00
White maxi formal dress, front full-length view showing the neckline
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White Lace Maxi Moonlit Formal Dress

$120.00
White maxi formal dress, front full-length view showing the neckline
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White Lace Maxi Formal Dress

$120.00
Light Blue maxi formal dress, front full-length view showing the neckline
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Light Blue Sleeveless Slit Sheath Maxi Formal Dress

$120.00
Chocolate maxi formal dress, front full-length view showing the neckline
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Chocolate One-Shoulder Maxi Formal Dress

$120.00
Blue maxi formal dress, front full-length view showing the neckline
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Blue Off-The-Shoulder Maxi Formal Dress

$120.00
Pink maxi formal dress, front full-length view showing the neckline
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Pink Off-The-Shoulder Maxi Formal Dress

$120.00
Navy maxi formal dress, front full-length view showing the neckline
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Navy Halter Neck Satin Maxi Formal Dress

$120.00

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