New Arrivals

Discover the latest new arrivals at ONTOEFY. This collection is updated with fresh homecoming, prom, bridesmaid, and formal dresses as they launch.

Be the first to shop new silhouettes, seasonal colors, and trending details such as sequin bodices, corset waistlines, ruffled skirts, and lace-up backs. New styles are added regularly, so check back often before your favorite dress sells out.

Looking for a specific occasion? Browse homecoming dresses, prom dresses, or bridesmaid dresses.


I’m absolutely in love with my hoco dress! The quality is amazing, the fabric is soft and comfortable, and the fit is perfect. It’s stylish, flattering, and looked stunning at the dance. I got so many compliments all night long. Shipping was fast, and it’s totally worth the price. Highly recommend!
—— Mia S.

Ordina per:
Black maxi prom dress, front view showing the sheath silhouette
US 2US 4US 6US 8US 10US 12US 14US 16WUS 18WUS 20WUS 22WUS 24WUS 26WUS 28W
Grape maxi prom dress, front view showing the mermaid silhouette
US 2US 4US 6US 8US 10US 12US 14US 16WUS 18WUS 20WUS 22WUS 24WUS 26WUS 28W
Royal Blue maxi prom dress, front view showing the a-line silhouette
US 2US 4US 6US 8US 10US 12US 14US 16WUS 18WUS 20WUS 22WUS 24WUS 26WUS 28W
Black maxi prom dress, front view showing the mermaid silhouette
US 2US 4US 6US 8US 10US 12US 14US 16WUS 18WUS 20WUS 22WUS 24WUS 26WUS 28W
Red maxi prom dress, front view showing the mermaid silhouette
US 2US 4US 6US 8US 10US 12US 14US 16WUS 18WUS 20WUS 22WUS 24WUS 26WUS 28W
Dark Navy maxi prom dress, front view showing the mermaid silhouette
US 2US 4US 6US 8US 10US 12US 14US 16WUS 18WUS 20WUS 22WUS 24WUS 26WUS 28W
Dusty Blue maxi prom dress, front view showing the a-line silhouette
US 2US 4US 6US 8US 10US 12US 14US 16WUS 18WUS 20WUS 22WUS 24WUS 26WUS 28W
Black maxi prom dress, front view showing the mermaid silhouette
US 2US 4US 6US 8US 10US 12US 14US 16WUS 18WUS 20WUS 22WUS 24WUS 26WUS 28W
Black maxi prom dress, front view showing the a-line silhouette
US 2US 4US 6US 8US 10US 12US 14US 16WUS 18WUS 20WUS 22WUS 24WUS 26WUS 28W
Royal Blue maxi prom dress, front view showing the mermaid silhouette
US 2US 4US 6US 8US 10US 12US 14US 16WUS 18WUS 20WUS 22WUS 24WUS 26WUS 28W
Daffodil maxi prom dress, front view showing the a-line silhouette
US 2US 4US 6US 8US 10US 12US 14US 16WUS 18WUS 20WUS 22WUS 24WUS 26WUS 28W
Magenta maxi prom dress, front view showing the a-line silhouette
US 2US 4US 6US 8US 10US 12US 14US 16WUS 18WUS 20WUS 22WUS 24WUS 26WUS 28W
Light Pink maxi prom dress, front view showing the a-line silhouette
US 2US 4US 6US 8US 10US 12US 14US 16WUS 18WUS 20WUS 22WUS 24WUS 26WUS 28W
Yellow maxi prom dress, front view showing the a-line silhouette
US 2US 4US 6US 8US 10US 12US 14US 16WUS 18WUS 20WUS 22WUS 24WUS 26WUS 28W
Hot Pink floor-length prom dress, front view showing the a-line silhouette
US 2US 4US 6US 8US 10US 12US 14US 16WUS 18WUS 20WUS 22WUS 24WUS 26WUS 28W
Cobalt Blue floor-length prom dress, front view showing the a-line silhouette
US 2US 4US 6US 8US 10US 12US 14US 16WUS 18WUS 20WUS 22WUS 24WUS 26WUS 28W
Black maxi prom dress, front view showing the a-line silhouette
US 2US 4US 6US 8US 10US 12US 14US 16WUS 18WUS 20WUS 22WUS 24WUS 26WUS 28W
Dark Green maxi prom dress, front view showing the mermaid silhouette
US 2US 4US 6US 8US 10US 12US 14US 16WUS 18WUS 20WUS 22WUS 24WUS 26WUS 28W
Lilac maxi prom dress, front view showing the a-line silhouette
US 2US 4US 6US 8US 10US 12US 14US 16WUS 18WUS 20WUS 22WUS 24WUS 26WUS 28W
Light Blue floor-length prom dress, front view showing the mermaid silhouette
US 2US 4US 6US 8US 10US 12US 14US 16WUS 18WUS 20WUS 22WUS 24WUS 26WUS 28W
Red maxi prom dress, front view showing the a-line silhouette
US 2US 4US 6US 8US 10US 12US 14US 16WUS 18WUS 20WUS 22WUS 24WUS 26WUS 28W
Dark Navy maxi prom dress, front view showing the mermaid silhouette
US 2US 4US 6US 8US 10US 12US 14US 16WUS 18WUS 20WUS 22WUS 24WUS 26WUS 28W
Dark Green maxi prom dress, front view showing the a-line silhouette
US 2US 4US 6US 8US 10US 12US 14US 16WUS 18WUS 20WUS 22WUS 24WUS 26WUS 28W
Burgundy maxi prom dress, front view showing the mermaid silhouette
US 2US 4US 6US 8US 10US 12US 14US 16WUS 18WUS 20WUS 22WUS 24WUS 26WUS 28W