New Arrivals

Discover the latest new arrivals at ONTOEFY. This collection is updated with fresh homecoming, prom, bridesmaid, and formal dresses as they launch.

Be the first to shop new silhouettes, seasonal colors, and trending details such as sequin bodices, corset waistlines, ruffled skirts, and lace-up backs. New styles are added regularly, so check back often before your favorite dress sells out.

Looking for a specific occasion? Browse homecoming dresses, prom dresses, or bridesmaid dresses.


I’m absolutely in love with my hoco dress! The quality is amazing, the fabric is soft and comfortable, and the fit is perfect. It’s stylish, flattering, and looked stunning at the dance. I got so many compliments all night long. Shipping was fast, and it’s totally worth the price. Highly recommend!
—— Mia S.

Ordina per:
Dusty Rose mermaid floor-length formal dress with off-the-shoulder neckline, full-length front view
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Off-the-Shoulder Corset Mermaid Dress with High Slit

$99.99
Red mermaid floor-length formal dress with sweetheart neckline, full-length front view
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Red Mermaid Corset Dress with Sweetheart Neckline

$113.99$126.00
Dark Green mermaid floor-length formal dress with V-neckline, full-length front view
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Mermaid Formal Dress with V-Neck Corset Bodice and Slit

$96.99
Sage Green mermaid floor-length formal dress with halter neckline, full-length front view
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Sage Green Mermaid Dress with Beaded Halter Bodice and Slit

$110.99
Dark Green a-line floor-length formal dress with square neckline, full-length front view
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Square Neck A-Line Formal Dress with Ruched Waist and Slit

$93.99
Black mermaid floor-length formal dress with V-neckline, full-length front view
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V-Neck Cutout Mermaid Floor-Length Formal Dress

$107.99
Dark Green mermaid floor-length formal dress with square neckline, full-length front view
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Dark Green Velvet Mermaid Dress with Square Neck and High Slit

$90.99
Purple mermaid floor-length formal dress with V-neckline, full-length front view
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V-Neck Lace Mermaid Dress with Open Back

$104.99
Burgundy mermaid floor-length formal dress with one-shoulder neckline, full-length front view
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Burgundy One-Shoulder Mermaid Dress with Draping and High Slit

$118.99
Black mermaid floor-length formal dress with sweetheart neckline, full-length front view
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Black Strapless Sweetheart Mermaid Formal Dress with High Slit

$101.99
Black mermaid floor-length formal dress with sweetheart neckline, full-length front view
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Black Mermaid Formal Dress with Sweetheart Neckline & Slit

$115.99
Red a-line floor-length formal dress with off-the-shoulder neckline, full-length front view
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Off-the-Shoulder Corset Dress with High Slit

$98.99
Light Blue a-line floor-length formal dress with sweetheart neckline, full-length front view
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Light Blue Corset Dress with Tiered Ruffles

$112.99
Slate Blue mermaid floor-length formal dress with sweetheart neckline, full-length front view
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Slate Blue Mermaid Dress with Beaded Sweetheart Corset

$95.99$111.00
Light Blue mermaid floor-length formal dress with sweetheart neckline, full-length front view
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Strapless Sweetheart Beaded Corset Mermaid Dress

$109.99
Black a-line floor-length formal dress with off-the-shoulder neckline, full-length front view
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Black Off-the-Shoulder Sweetheart Floor-Length Formal Dress

$92.99
Dark Navy mermaid floor-length formal dress with V-neckline, full-length front view
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Dark Navy Mermaid Formal Dress with Lace Cap Sleeves

$106.99
Dark Navy a-line floor-length formal dress with V-neckline, full-length front view
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Dark Navy Chiffon Formal Dress with Flutter Sleeves

$89.99
Dark Navy a-line ankle-length formal dress with floral print, full-length front view
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Dark Navy A-Line Lace Formal Dress with Floral Appliqué

$103.99
White mermaid midi formal dress with one-shoulder neckline, full-length front view
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White Square-Neck Ruched Mermaid Dress with High-Low Hem

$117.99
Blue mermaid floor-length formal dress with sweetheart neckline, full-length front view
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Blue Mermaid Formal Dress with Floral Appliqué Corset

$100.99
Cream a-line floor-length formal dress with sweetheart neckline, full-length front view
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Cream Sweetheart Peplum Corset A-Line Floor-Length Dress

$114.99
Navy Blue floor-length formal dress with V-neckline, full-length front view
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Navy Blue Floral Strapless Formal Dress with High Slit

$97.99
Navy Blue mermaid floor-length formal dress with off-the-shoulder neckline, full-length front view
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Navy Blue Mermaid Dress with Beaded Plunging Neckline

$111.99

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