New Arrivals

Discover the latest new arrivals at ONTOEFY. This collection is updated with fresh homecoming, prom, bridesmaid, and formal dresses as they launch.

Be the first to shop new silhouettes, seasonal colors, and trending details such as sequin bodices, corset waistlines, ruffled skirts, and lace-up backs. New styles are added regularly, so check back often before your favorite dress sells out.

Looking for a specific occasion? Browse homecoming dresses, prom dresses, or bridesmaid dresses.


I’m absolutely in love with my hoco dress! The quality is amazing, the fabric is soft and comfortable, and the fit is perfect. It’s stylish, flattering, and looked stunning at the dance. I got so many compliments all night long. Shipping was fast, and it’s totally worth the price. Highly recommend!
—— Mia S.

Ordina per:
Dark Green mermaid floor-length formal dress with V-neckline, full-length front view
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Dark Green Mermaid Dress with Deep V-Neck and Crisscross Back

$94.99
Black mermaid floor-length formal dress with sweetheart neckline, full-length front view
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Beaded Sweetheart Corset Mermaid Formal Dress

$108.99
Gold mermaid floor-length formal dress with V-neckline, full-length front view
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V-Neck Mermaid Formal Dress with Ruching and High Slit

$91.99
Dark Green mermaid floor-length formal dress with sweetheart neckline, full-length front view
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Beaded Corset Mermaid Dress with Sweetheart Neckline & Slit

$105.99
Blush Pink a-line floor-length formal dress with one-shoulder neckline, full-length front view
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Blush Pink Pleated A-Line Formal Dress with Cutout and Slit

$119.99
Dark Green mermaid floor-length formal dress with strapless neckline, full-length front view
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Strapless Ruched Mermaid Formal Dress with High Slit

$102.99$132.99
Purple a-line floor-length formal dress with V-neckline, full-length front view
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V-Neck Tiered Pleated A-Line Formal Dress with High Slit

$116.99
Light Pink a-line floor-length formal dress with floral print, full-length front view
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Light Pink Long-Sleeve A-Line Dress with Floral Embroidery

$99.99
Peach a-line floor-length formal dress with off-the-shoulder neckline, full-length front view
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Off-the-Shoulder A-Line Formal Dress with High Slit

$113.99
Dark Green a-line floor-length formal dress with V-neckline, full-length front view
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Dark Green V-Neck A-Line Formal Dress with Open Back

$96.99
Dusty Rose a-line floor-length formal dress with pleated skirt, full-length front view
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Dusty Rose Pleated Chiffon A-Line Dress with Bow Neck

$110.99
Champagne a-line floor-length formal dress with off-the-shoulder neckline, full-length front view
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Champagne Off-the-Shoulder A-Line Dress with Front Slit

$93.99
Dusty Rose a-line floor-length formal dress with V-neckline, full-length front view
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Dusty Rose A-Line Formal Dress with Embroidery

$107.99
Royal Blue a-line midi formal dress with off-the-shoulder neckline, full-length front view
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Royal Blue Off-the-Shoulder Ruffle Midi Dress

$90.99
Dusty Blue floor-length formal dress, full-length front view
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Dusty Blue Round Neck Cape Formal Dress

$104.99
Burgundy mermaid floor-length formal dress with one-shoulder neckline, full-length front view
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Burgundy One-Shoulder Mermaid Dress with Rosette and Ruffle

$118.99
Gold mermaid floor-length formal dress with strapless neckline, full-length front view
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Gold Strapless Corset Mermaid Dress with High Slit

$101.99
Lavender mermaid floor-length formal dress with sweetheart neckline, full-length front view
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Lavender Mermaid Dress with Beaded Corset and High Slit

$115.99
Olive Green mermaid floor-length formal dress with strapless neckline, full-length front view
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Olive Green Strapless Mermaid Dress with Corset Bodice

$98.99
Black mermaid floor-length formal dress with halter neckline, full-length front view
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Black Cowl Neck Mermaid Dress with Open Back

$112.99
Black sheath floor-length formal dress, full-length front view
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Black Halter Neck Floor-Length Sheath Dress

$95.99
Dark Navy mermaid floor-length formal dress with strapless neckline, full-length front view
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Dark Navy Strapless Beaded Mermaid Dress with Slit

$109.99
Black mermaid floor-length formal dress with strapless neckline, full-length front view
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Black Strapless Corset-Style Floor-Length Formal Dress

$92.99
Black sheath floor-length formal dress with one-shoulder neckline, full-length front view
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Black One-Shoulder Ruffle Floor-Length Sheath Dress

$106.99

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