New Arrivals

Discover the latest new arrivals at ONTOEFY. This collection is updated with fresh homecoming, prom, bridesmaid, and formal dresses as they launch.

Be the first to shop new silhouettes, seasonal colors, and trending details such as sequin bodices, corset waistlines, ruffled skirts, and lace-up backs. New styles are added regularly, so check back often before your favorite dress sells out.

Looking for a specific occasion? Browse homecoming dresses, prom dresses, or bridesmaid dresses.


I’m absolutely in love with my hoco dress! The quality is amazing, the fabric is soft and comfortable, and the fit is perfect. It’s stylish, flattering, and looked stunning at the dance. I got so many compliments all night long. Shipping was fast, and it’s totally worth the price. Highly recommend!
—— Mia S.

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Navy-blue floral one-shoulder maxi dress with bow at waist and side slit
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Floral Print Bow Detail One-Shoulder A-Line Maxi Mother of the Bride Dress for Engagement Dinner

$120.00
Bright rose draped A-line maxi dress with halter neckline and knot detail
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Draped A-Line Maxi Mother of the Bride Dress for Bridal Luncheon

$120.00
Rose gold sequin long-sleeve A-line maxi dress with V-neckline
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Long-Sleeve A-Line Maxi Mother of the Bride Dress for Church Wedding

$120.00
Olive floral print fit-and-flare maxi dress, sleeveless, scoop neckline
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Floral Print Fit-and-Flare Maxi Mother of the Bride Dress for Estate Wedding

$120.00
Blush multi one-shoulder sheath maxi dress with floral print and side slit
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Floral Print One-Shoulder Sheath Maxi Mother of the Bride Dress for Ballroom Reception

$120.00
Strapless floral print maxi sheath dress with sweetheart neckline and front slit
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Floral Print Strapless Sheath Maxi Mother of the Bride Dress for Hotel Wedding

$120.00
Dark brown halter maxi dress with bow neckline, fitted waist, high side slit
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Halter Neck Mermaid Maxi Mother of the Bride Dress for Seaside Wedding

$120.00
Black halter A-line maxi dress with jeweled neckline detail and sleeveless bodice
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Halter Neck A-Line Maxi Mother of the Bride Dress for Vineyard Wedding

$120.00
Off-shoulder A-line maxi dress in black with taupe floral embroidery, short sleeves
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Floral Print Off-Shoulder A-Line Maxi Mother of the Bride Dress for Anniversary Celebration

$120.00
Rose gold short-sleeve V-neck A-line maxi dress with allover sequin beading
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Short-Sleeve A-Line Maxi Mother of the Bride Dress for Gala Dinner

$120.00
Black floral lace maxi dress with flutter sleeves and A-line skirt
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Floral Print Lace Detail Flutter-Sleeve A-Line Maxi Mother of the Bride Dress for Formal Reception

$120.00
Bordeaux embellished flutter-sleeve midi A-line dress with sequin speckle overlay
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Embellished Flutter-Sleeve A-Line Midi Mother of the Bride Dress for Wedding Weekend

$120.00
Champagne taupe A-line midi dress with thin straps and square neckline, lace-textured.
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A-Line Midi Mother of the Bride Dress for Ceremony Dinner

$120.00
Black one-shoulder maxi dress with A-line skirt, pink-blue floral print and side slit
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Floral Print One-Shoulder A-Line Maxi Mother of the Bride Dress for Evening Reception

$120.00
Rose gold sleeveless sheath maxi dress with allover beaded floral embellishment
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Sleeveless Sheath Maxi Mother of the Bride Dress for Wedding Celebration

$120.00
Rose gold sleeveless maxi sheath dress with beadwork and floor-length column silhouette
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Sleeveless Sheath Maxi Mother of the Bride Dress for Formal Ceremony

$120.00
Navy blue sleeveless V-neck maxi sheath dress with ruffle front and front slit
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Ruffle V-Neck Sheath Maxi Mother of the Bride Dress for Reception Dinner

$120.00
Black gunmetal halter midi dress with floral print, surplice V-neck and A-line skirt
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Floral Print Halter Neck A-Line Midi Mother of the Bride Dress for Wedding Ceremony

$120.00
Floral maxi sheath dress with cap sleeves, square neckline, ribbon tie, navy pink print
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Floral Print Cap-Sleeve Sheath Maxi Mother of the Bride Dress for Wedding Reception

$120.00
Midnight blue draped maxi mother-of-the-bride dress, long sleeves, A-line with beaded waist
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Draped Long-Sleeve A-Line Maxi Mother of the Bride Dress for Formal Wedding

$120.00
Mint green one-shoulder A-line maxi dress with draped sash and sequin embellishment
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Draped Embellished One-Shoulder A-Line Maxi Mother of the Bride Dress for Evening Wedding

$120.00
Sleeveless navy-blue maxi dress with draped A-line bodice and gold lace floral pattern
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Lace Detail Draped A-Line Maxi Mother of the Bride Dress for Black Tie Wedding

$120.00
Pale aqua sheath maxi dress with jeweled off-shoulder neckline and sleeveless bodice.
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Sheath Maxi Mother of the Bride Dress for Garden Wedding

$120.00
Navy blue sleeveless V-neck A-line maxi dress with bow detail at shoulder
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Bow Detail V-Neck A-Line Maxi Mother of the Bride Dress for Destination Wedding

$120.00

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