New Arrivals

Discover the latest new arrivals at ONTOEFY. This collection is updated with fresh homecoming, prom, bridesmaid, and formal dresses as they launch.

Be the first to shop new silhouettes, seasonal colors, and trending details such as sequin bodices, corset waistlines, ruffled skirts, and lace-up backs. New styles are added regularly, so check back often before your favorite dress sells out.

Looking for a specific occasion? Browse homecoming dresses, prom dresses, or bridesmaid dresses.


I’m absolutely in love with my hoco dress! The quality is amazing, the fabric is soft and comfortable, and the fit is perfect. It’s stylish, flattering, and looked stunning at the dance. I got so many compliments all night long. Shipping was fast, and it’s totally worth the price. Highly recommend!
—— Mia S.

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Berry pink satin draped A-line maxi dress with one-shoulder cowl detail
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Draped A-Line Maxi Mother of the Bride Dress for Wedding Dinner

$120.00
Light navy blue sleeveless maxi dress with V-neck and blue floral sequin bodice
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Floral Print A-Line Maxi Mother of the Bride Dress for Rehearsal Dinner

$120.00
Navy blue and gold lace A-line maxi dress with draped bodice and thigh-high slit
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Lace Detail Draped A-Line Maxi Mother of the Bride Dress for Formal Dinner

$120.00
Light navy off-shoulder A-line maxi dress with glittery sequin bodice and short sleeves
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Off-Shoulder A-Line Maxi Mother of the Bride Dress for Engagement Dinner

$120.00
Black multi floral print halter neck mermaid maxi dress with draped waist detail.
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Floral Print Halter Neck Mermaid Maxi Mother of the Bride Dress for Bridal Luncheon

$120.00
Navy blue sequin mermaid maxi dress, sleeveless bateau neckline, draped bodice
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Floral Print Mermaid Maxi Mother of the Bride Dress for Wedding Banquet

$120.00
Black strapless maxi dress with A-line silhouette and pink floral applique
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Floral Print Strapless A-Line Maxi Mother of the Bride Dress for Church Wedding

$120.00
Black one-shoulder midi dress with jeweled bow embellishments and A-line skirt, front view
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Bow Detail A-Line Midi Mother of the Bride Dress for Estate Wedding

$120.00
Dusty taupe sleeveless maxi dress with gold floral beading, A-line skirt
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Floral Print Embellished Sleeveless A-Line Maxi Mother of the Bride Dress for Ballroom Reception

$120.00
Light navy A-line maxi dress with sheer sequin-embellished cape overlay
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A-Line Maxi Mother of the Bride Dress for Hotel Wedding

$120.00
Espresso-brown A-line midi dress, sleeveless V-neck, draped waist knot detail
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A-Line Midi Mother of the Bride Dress for Seaside Wedding

$120.00
Navy blue draped halter A-line maxi dress with side slit and gathered waist
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Draped Halter Neck A-Line Maxi Mother of the Bride Dress for Vineyard Wedding

$120.00
Bright rose strapless A-line maxi dress with front ruffle peplum
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Strapless A-Line Maxi Mother of the Bride Dress for Anniversary Celebration

$120.00
Navy and gold leaf-print maxi dress with draped V-neck, short sleeves, A-line
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Draped Short-Sleeve A-Line Maxi Mother of the Bride Dress for Gala Dinner

$120.00
Floral A-line maxi dress with V-neck, sleeveless design, black base with pink and blue flowers
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Floral Print A-Line Maxi Mother of the Bride Dress for Formal Reception

$120.00
Fern green draped halter A-line maxi dress with ring detail at neckline
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Draped Halter Neck A-Line Maxi Mother of the Bride Dress for Wedding Weekend

$120.00
Off-shoulder navy floral lace A-line midi dress with blush flower appliqu¨¦s
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Floral Print Lace Detail Off-Shoulder A-Line Midi Mother of the Bride Dress for Ceremony Dinner

$120.00
Burgundy embellished long-sleeve mermaid maxi dress with V-neck, sequined lace pattern
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Embellished Long-Sleeve Mermaid Maxi Mother of the Bride Dress for Evening Reception

$120.00
Black off-shoulder draped A-line maxi dress with 3/4 sleeves, front view, clutch held
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Draped Off-Shoulder A-Line Maxi Mother of the Bride Dress for Wedding Celebration

$120.00
Olive halter neck A-line maxi dress with draped layered ruffle detail
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Halter Neck A-Line Maxi Mother of the Bride Dress for Formal Ceremony

$120.00
Rose gold sequin A-line maxi mother-of-the-bride dress, short sleeves, beaded bodice
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Short-Sleeve A-Line Maxi Mother of the Bride Dress for Reception Dinner

$120.00
Navy off-shoulder A-line maxi dress with draped ruffle detail
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Draped Off-Shoulder A-Line Maxi Mother of the Bride Dress for Wedding Ceremony

$120.00
Olive green sleeveless A-line maxi dress with scoop neck and layered asymmetrical hem
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A-Line Maxi Mother of the Bride Dress for Wedding Reception

$120.00
Black long-sleeve V-neck A-line maxi dress with blush leaf print skirt, tied waist
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Long-Sleeve A-Line Maxi Mother of the Bride Dress for Formal Wedding

$120.00

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