New Arrivals

Discover the latest new arrivals at ONTOEFY. This collection is updated with fresh homecoming, prom, bridesmaid, and formal dresses as they launch.

Be the first to shop new silhouettes, seasonal colors, and trending details such as sequin bodices, corset waistlines, ruffled skirts, and lace-up backs. New styles are added regularly, so check back often before your favorite dress sells out.

Looking for a specific occasion? Browse homecoming dresses, prom dresses, or bridesmaid dresses.


I’m absolutely in love with my hoco dress! The quality is amazing, the fabric is soft and comfortable, and the fit is perfect. It’s stylish, flattering, and looked stunning at the dance. I got so many compliments all night long. Shipping was fast, and it’s totally worth the price. Highly recommend!
—— Mia S.

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Pink lace cap-sleeve midi A-line dress with pearl-bead collar detail
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Lace Detail Cap-Sleeve A-Line Midi Mother of the Bride Dress for Rehearsal Dinner

$120.00
Silver cap-sleeve A-line maxi dress with V-neck and floral sequin embellishment
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Floral Print Embellished Cap-Sleeve A-Line Maxi Mother of the Bride Dress for Formal Dinner

$120.00
Pink one-shoulder A-line maxi dress with layered ruffle skirt detail
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One-Shoulder A-Line Maxi Mother of the Bride Dress for Bridal Luncheon

$120.00
Blue floral one-shoulder tiered maxi A-line dress with draped waist detail
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Tiered Floral Print One-Shoulder A-Line Maxi Mother of the Bride Dress for Bridal Luncheon

$120.00
Pink one-shoulder A-line maxi dress with side slit and rosette applique detail
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One-Shoulder A-Line Maxi Mother of the Bride Dress for Wedding Banquet

$120.00
Floral print draped A-line maxi dress in blue with pink blooms and side slit
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Floral Print Draped A-Line Maxi Mother of the Bride Dress for Estate Wedding

$120.00
Navy floral off-shoulder A-line maxi dress with textured bodice and full skirt
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Floral Print Off-Shoulder A-Line Maxi Mother of the Bride Dress for Ballroom Reception

$120.00
Pink floral off-shoulder A-line maxi dress with layered ruffle sleeves
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Floral Print Off-Shoulder A-Line Maxi Mother of the Bride Dress for Hotel Wedding

$120.00
Navy sequined sheath maxi dress with short sleeves and high neckline
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Short-Sleeve Sheath Maxi Mother of the Bride Dress for Hotel Wedding

$120.00
Aqua lace detail off-shoulder A-line maxi mother-of-the-bride dress with bell sleeves
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Lace Detail Embellished Off-Shoulder A-Line Maxi Mother of the Bride Dress for Seaside Wedding

$120.00
Floral one-shoulder maxi dress with ruffled A-line skirt, blue and cream print
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Floral Print Ruffle One-Shoulder A-Line Maxi Mother of the Bride Dress for Vineyard Wedding

$120.00
Navy teal floral sleeveless maxi dress with V-neck and side slit, A-line fit
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Floral Print A-Line Maxi Mother of the Bride Dress for Anniversary Celebration

$120.00
Draped long-sleeve maxi dress with V-neck and gold-toned leaf print, front slit
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Draped Long-Sleeve A-Line Maxi Mother of the Bride Dress for Gala Dinner

$120.00
Blue floral A-line midi dress with V-neck and sleeveless bodice, ruched waist detail
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Floral Print A-Line Midi Mother of the Bride Dress for Formal Reception

$120.00
Blue floral A-line midi dress, sleeveless V-neck, waist band
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Floral Print A-Line Midi Mother of the Bride Dress for Wedding Weekend

$120.00
Pink floral embellished sheath midi dress, sleeveless sequin beadwork
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Floral Print Embellished Sheath Midi Mother of the Bride Dress for Ceremony Dinner

$120.00
Black one-shoulder maxi A-line dress with large floral print and side drape
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Floral Print One-Shoulder A-Line Maxi Mother of the Bride Dress for Wedding Celebration

$120.00
Navy off-shoulder floral maxi A-line dress with short sleeves and fitted waist
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Floral Print Off-Shoulder A-Line Maxi Mother of the Bride Dress for Wedding Celebration

$120.00
Teal maxi dress with gold floral print, draped V-neck, long sleeves and side slit
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Draped Long-Sleeve A-Line Maxi Mother of the Bride Dress for Formal Ceremony

$120.00
Mint A-line maxi dress with sequin floral embellishment and short cape sleeves
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Floral Print A-Line Maxi Mother of the Bride Dress for Reception Dinner

$120.00
Teal floral sequin short-sleeve A-line maxi dress with scoop neckline and tulle skirt
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Floral Print Short-Sleeve A-Line Maxi Mother of the Bride Dress for Wedding Ceremony

$120.00
Mint halter neck maxi dress with beaded neckline and peplum waist, A-line silhouette.
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Halter Neck A-Line Maxi Mother of the Bride Dress for Formal Wedding

$120.00
Pink floral sequin maxi dress with short sleeves and A-line tulle skirt
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Floral Print Short-Sleeve A-Line Maxi Mother of the Bride Dress for Formal Wedding

$120.00
Champagne strapless A-line maxi dress with floral applique
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Floral Print Strapless A-Line Maxi Mother of the Bride Dress for Evening Wedding

$120.00

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