New Arrivals

Discover the latest new arrivals at ONTOEFY. This collection is updated with fresh homecoming, prom, bridesmaid, and formal dresses as they launch.

Be the first to shop new silhouettes, seasonal colors, and trending details such as sequin bodices, corset waistlines, ruffled skirts, and lace-up backs. New styles are added regularly, so check back often before your favorite dress sells out.

Looking for a specific occasion? Browse homecoming dresses, prom dresses, or bridesmaid dresses.


I’m absolutely in love with my hoco dress! The quality is amazing, the fabric is soft and comfortable, and the fit is perfect. It’s stylish, flattering, and looked stunning at the dance. I got so many compliments all night long. Shipping was fast, and it’s totally worth the price. Highly recommend!
—— Mia S.

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Champagne sequin one-shoulder maxi dress with floral appliques and A-line skirt slit
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Floral Print Embellished One-Shoulder A-Line Maxi Mother of the Bride Dress for Black Tie Wedding

$120.00
Teal A-line maxi mother-of-the-bride dress with V-neck and short sequin sleeves
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A-Line Maxi Mother of the Bride Dress for Garden Wedding

$120.00
Black off-shoulder A-line maxi mother of the bride dress with long sleeves
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Long Sleeve Off-Shoulder A-Line Maxi Mother of the Bride Dress for Destination Wedding

$120.00
Chocolate satin long-sleeve A-line maxi dress with bow waist and thigh slit
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Bow Detail Long-Sleeve A-Line Maxi Mother of the Bride Dress for Wedding Dinner

$120.00
Black A-line midi dress with teal and blue floral print, sleeveless V-neck
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Floral Print A-Line Midi Mother of the Bride Dress for Engagement Dinner

$120.00
Navy floral one-shoulder A-line maxi dress with tiered ruffle skirt
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Floral Print One-Shoulder A-Line Maxi Mother of the Bride Dress for Formal Dinner

$120.00
Teal floral strapless maxi dress with draped bodice and A-line skirt
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Floral Print Draped Strapless A-Line Maxi Mother of the Bride Dress for Engagement Dinner

$120.00
Gold embellished off-shoulder maxi sheath dress with ruffled neckline and short sleeves
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Embellished Off-Shoulder Sheath Maxi Mother of the Bride Dress for Bridal Luncheon

$120.00
Navy floral long-sleeve midi dress with square neckline and front slit
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Floral Print Long-Sleeve A-Line Midi Mother of the Bride Dress for Wedding Banquet

$120.00
Women's green A-line maxi dress with sequined V-neck and sheer short sleeves
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A-Line Maxi Mother of the Bride Dress for Church Wedding

$120.00
Navy floral lace A-line maxi dress, short illusion sleeves, sheer lace hem
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Floral Print Short-Sleeve A-Line Maxi Mother of the Bride Dress for Estate Wedding

$120.00
Navy floral one-shoulder A-line maxi dress with side ruffle and slit hem
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Floral Print One-Shoulder A-Line Maxi Mother of the Bride Dress for Ballroom Reception

$120.00
Teal floral print maxi dress with sleeveless V-neck and asymmetrical ruffle hem
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Floral Print Ruffle A-Line Maxi Mother of the Bride Dress for Hotel Wedding

$120.00
Draped A-line maxi dress with V-neck, short ruffle sleeves, green leaf print
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Draped Short-Sleeve A-Line Maxi Mother of the Bride Dress for Seaside Wedding

$120.00
Navy floral off-shoulder A-line maxi dress with blue ruffle sleeves
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Floral Print Off-Shoulder A-Line Maxi Mother of the Bride Dress for Vineyard Wedding

$120.00
Ivory off-shoulder sheath maxi dress with sparkling embellished bodice
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Off-Shoulder Sheath Maxi Mother of the Bride Dress for Anniversary Celebration

$120.00
Navy blue embellished A-line maxi dress with sequined pattern and feather-like sleeve trim
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Embellished A-Line Maxi Mother of the Bride Dress for Gala Dinner

$120.00
Embellished navy-blue A-line maxi dress with sequin swirl pattern and feather-trim sleeves
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Embellished A-Line Maxi Mother of the Bride Dress for Formal Reception

$120.00
One-shoulder A-line maxi dress with burgundy and gold botanical print, side slit
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One-Shoulder A-Line Maxi Mother of the Bride Dress for Wedding Weekend

$120.00
Navy square-neck A-line maxi dress with floral sequin embroidery and short sleeves
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Square Neck A-Line Maxi Mother of the Bride Dress for Ceremony Dinner

$120.00
Black strapless A-line maxi dress with sequin bodice and ruffle drape skirt
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Ruffle Embellished Strapless A-Line Maxi Mother of the Bride Dress for Evening Reception

$120.00
teal sleeveless A-line midi dress with tiered ruffle tulle skirt and sequined bodice
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Floral Print Ruffle Sleeveless A-Line Midi Mother of the Bride Dress for Wedding Celebration

$120.00
Navy A-line maxi mother-of-the-bride dress with lace cape overlay and floral beaded neckline
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Floral Print A-Line Maxi Mother of the Bride Dress for Formal Ceremony

$120.00
Teal A-line maxi dress with short sleeves and jeweled V-neck
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Short-Sleeve A-Line Maxi Mother of the Bride Dress for Wedding Reception

$120.00

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