New Arrivals

Discover the latest new arrivals at ONTOEFY. This collection is updated with fresh homecoming, prom, bridesmaid, and formal dresses as they launch.

Be the first to shop new silhouettes, seasonal colors, and trending details such as sequin bodices, corset waistlines, ruffled skirts, and lace-up backs. New styles are added regularly, so check back often before your favorite dress sells out.

Looking for a specific occasion? Browse homecoming dresses, prom dresses, or bridesmaid dresses.


I’m absolutely in love with my hoco dress! The quality is amazing, the fabric is soft and comfortable, and the fit is perfect. It’s stylish, flattering, and looked stunning at the dance. I got so many compliments all night long. Shipping was fast, and it’s totally worth the price. Highly recommend!
—— Mia S.

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Pink Floral Print maxi formal dress, front full-length view showing the neckline
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Pink Floral Print V-Neckline Spaghetti Straps Tiered Maxi Formal Dress

$120.00
Blue maxi formal dress, front full-length view showing the neckline
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Blue Halter Maxi Formal Dress

$120.00
White midi formal dress, front full-length view showing the neckline
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White Floral Print Spaghetti Straps A Line Midi Formal Dress

$120.00
White midi formal dress, front full-length view showing the neckline
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White Sleeveless Tiered A Line Midi Formal Dress

$120.00
Yellow maxi formal dress, front full-length view showing the neckline
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Yellow Strapless Sheath Maxi Formal Dress

$120.00
Pink maxi formal dress, front full-length view showing the neckline
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Pink Halter Maxi Formal Dress

$120.00
Olive maxi formal dress, front full-length view showing the neckline
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Olive Halter Ruching Maxi Formal Dress

$120.00
Yellow midi formal dress, front full-length view showing the neckline
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Yellow Strapless Midi Formal Dress

$120.00
White midi formal dress, front full-length view showing the neckline
US 2US 4US 6US 8US 10US 12US 14US 16WUS 18WUS 20WUS 22WUS 24WUS 26WUS 28W

White Square Sleeveless A Line Midi Formal Dress

$120.00
Green maxi formal dress, front full-length view showing the neckline
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Green Strapless Sweetheart Ruching Maxi Formal Dress

$120.00
Yellow Blue Floral Print maxi formal dress, front full-length view showing the neckline
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Yellow Blue Floral Print Spaghetti Straps Maxi Formal Dress

$120.00
Yellow midi formal dress, front full-length view showing the neckline
US 2US 4US 6US 8US 10US 12US 14US 16WUS 18WUS 20WUS 22WUS 24WUS 26WUS 28W

Yellow Strapless Ruching Sheath Midi Formal Dress

$120.00
Green midi formal dress, front full-length view showing the neckline
US 2US 4US 6US 8US 10US 12US 14US 16WUS 18WUS 20WUS 22WUS 24WUS 26WUS 28W

Green Tropical Print Midi Formal Dress

$120.00
White maxi formal dress, front full-length view showing the neckline
US 2US 4US 6US 8US 10US 12US 14US 16WUS 18WUS 20WUS 22WUS 24WUS 26WUS 28W

White Halter Tiered A Line Maxi Formal Dress

$120.00
White Yellow Floral maxi formal dress, front full-length view showing the neckline
US 2US 4US 6US 8US 10US 12US 14US 16WUS 18WUS 20WUS 22WUS 24WUS 26WUS 28W

White Yellow Floral Strapless Maxi Formal Dress

$120.00
Wine maxi formal dress, front full-length view showing the neckline
US 2US 4US 6US 8US 10US 12US 14US 16WUS 18WUS 20WUS 22WUS 24WUS 26WUS 28W

Wine One-Shoulder Ruching Slit Maxi Formal Dress

$120.00
Blue midi formal dress, front full-length view showing the neckline
US 2US 4US 6US 8US 10US 12US 14US 16WUS 18WUS 20WUS 22WUS 24WUS 26WUS 28W

Blue Strapless Midi Formal Dress

$120.00
White midi formal dress, front full-length view showing the neckline
US 2US 4US 6US 8US 10US 12US 14US 16WUS 18WUS 20WUS 22WUS 24WUS 26WUS 28W

White V-Neckline Spaghetti Straps Pleats Midi Formal Dress

$120.00
Pink White Floral maxi formal dress, front full-length view showing the neckline
US 2US 4US 6US 8US 10US 12US 14US 16WUS 18WUS 20WUS 22WUS 24WUS 26WUS 28W

Pink White Floral Maxi Formal Dress

$120.00
Blue midi formal dress, front full-length view showing the neckline
US 2US 4US 6US 8US 10US 12US 14US 16WUS 18WUS 20WUS 22WUS 24WUS 26WUS 28W

Blue Halter Open Back A Line Midi Formal Dress

$120.00
Blue Green Print maxi formal dress, front full-length view showing the neckline
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Blue Green Print Maxi Formal Dress

$120.00
Champagne midi formal dress, front full-length view showing the neckline
US 2US 4US 6US 8US 10US 12US 14US 16WUS 18WUS 20WUS 22WUS 24WUS 26WUS 28W

Champagne Halter Sheath Midi Formal Dress

$120.00
Blue maxi formal dress, front full-length view showing the neckline
US 2US 4US 6US 8US 10US 12US 14US 16WUS 18WUS 20WUS 22WUS 24WUS 26WUS 28W

Blue One-Shoulder Ruffles Sheath Maxi Formal Dress

$120.00
Black midi formal dress, front full-length view showing the neckline
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Black Sleeveless Open Back A Line Midi Formal Dress

$120.00

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