New Arrivals

Discover the latest new arrivals at ONTOEFY. This collection is updated with fresh homecoming, prom, bridesmaid, and formal dresses as they launch.

Be the first to shop new silhouettes, seasonal colors, and trending details such as sequin bodices, corset waistlines, ruffled skirts, and lace-up backs. New styles are added regularly, so check back often before your favorite dress sells out.

Looking for a specific occasion? Browse homecoming dresses, prom dresses, or bridesmaid dresses.


I’m absolutely in love with my hoco dress! The quality is amazing, the fabric is soft and comfortable, and the fit is perfect. It’s stylish, flattering, and looked stunning at the dance. I got so many compliments all night long. Shipping was fast, and it’s totally worth the price. Highly recommend!
—— Mia S.

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White Orange Floral maxi formal dress, front full-length view showing the neckline
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Blue maxi formal dress, front full-length view showing the neckline
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Pink maxi formal dress, front full-length view showing the neckline
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White midi formal dress, front full-length view showing the neckline
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Cream Black Polka Dot maxi formal dress, front full-length view showing the neckline
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Butter maxi formal dress, front full-length view showing the neckline
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Mocha Abstract Print midi formal dress, front full-length view showing the neckline
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Chocolate White Polka Dot maxi formal dress, front full-length view showing the neckline
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Beige maxi formal dress, front full-length view showing the neckline
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Chocolate maxi formal dress, front full-length view showing the neckline
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Sage Print maxi formal dress, front full-length view showing the neckline
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Chocolate Floral maxi formal dress, front full-length view showing the neckline
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Chocolate maxi formal dress, front full-length view showing the neckline
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Chocolate maxi formal dress, front full-length view showing the neckline
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Chocolate midi formal dress, front full-length view showing the neckline
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Red maxi formal dress, front full-length view showing the neckline
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Blue maxi formal dress, front full-length view showing the neckline
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Chocolate maxi formal dress, front full-length view showing the neckline
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Burgundy maxi formal dress, front full-length view showing the neckline
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Black midi formal dress, front full-length view showing the neckline
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Burgundy maxi formal dress, front full-length view showing the neckline
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Black midi formal dress, front full-length view showing the neckline
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Light Blue midi formal dress, front full-length view showing the neckline
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Lemon Yellow maxi formal dress, front full-length view showing the neckline
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