New Arrivals

Discover the latest new arrivals at ONTOEFY. This collection is updated with fresh homecoming, prom, bridesmaid, and formal dresses as they launch.

Be the first to shop new silhouettes, seasonal colors, and trending details such as sequin bodices, corset waistlines, ruffled skirts, and lace-up backs. New styles are added regularly, so check back often before your favorite dress sells out.

Looking for a specific occasion? Browse homecoming dresses, prom dresses, or bridesmaid dresses.


I’m absolutely in love with my hoco dress! The quality is amazing, the fabric is soft and comfortable, and the fit is perfect. It’s stylish, flattering, and looked stunning at the dance. I got so many compliments all night long. Shipping was fast, and it’s totally worth the price. Highly recommend!
—— Mia S.

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Green Palm Print maxi formal dress, front full-length view showing the neckline
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Brown Tropical Print midi formal dress, front full-length view showing the neckline
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Blue bridesmaid dress with a-line silhouette and maxi length
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Burgundy bridesmaid dress with a-line silhouette and maxi length
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Burgundy bridesmaid dress with a-line silhouette and maxi length
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Black bridesmaid dress with a-line silhouette and maxi length
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Black bridesmaid dress with a-line silhouette and maxi length
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Black bridesmaid dress with a-line silhouette and maxi length
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Black bridesmaid dress with a-line silhouette and maxi length
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Pink bridesmaid dress with a-line silhouette and maxi length
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Pink bridesmaid dress with a-line silhouette and maxi length
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Brown bridesmaid dress with a-line silhouette and maxi length
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Fuchsia bridesmaid dress with a-line silhouette and midi length
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Burgundy bridesmaid dress with a-line silhouette and maxi length
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Blue bridesmaid dress with a-line silhouette and maxi length
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Red bridesmaid dress with a-line silhouette and midi length
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Lavender bridesmaid dress with a-line silhouette and maxi length
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Pink bridesmaid dress with a-line silhouette and maxi length
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Light Blue bridesmaid dress with a-line silhouette and maxi length
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Ivory bridesmaid dress with a-line silhouette and maxi length
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Champagne bridesmaid dress with a-line silhouette and midi length
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Cream bridesmaid dress with a-line silhouette and maxi length
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Black bridesmaid dress with a-line silhouette and maxi length
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Black bridesmaid dress with a-line silhouette and maxi length
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