New Arrivals

Discover the latest new arrivals at ONTOEFY. This collection is updated with fresh homecoming, prom, bridesmaid, and formal dresses as they launch.

Be the first to shop new silhouettes, seasonal colors, and trending details such as sequin bodices, corset waistlines, ruffled skirts, and lace-up backs. New styles are added regularly, so check back often before your favorite dress sells out.

Looking for a specific occasion? Browse homecoming dresses, prom dresses, or bridesmaid dresses.


I’m absolutely in love with my hoco dress! The quality is amazing, the fabric is soft and comfortable, and the fit is perfect. It’s stylish, flattering, and looked stunning at the dance. I got so many compliments all night long. Shipping was fast, and it’s totally worth the price. Highly recommend!
—— Mia S.

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Dark Green a-line floor-length formal dress with halter neckline, full-length front view
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Halter Neck Slit Cutout Floor-Length Formal Dress

$101.99
Dark Green a-line floor-length formal dress with sweetheart neckline, full-length front view
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Sweetheart Spaghetti Strap Beading Floor-Length Formal Dress

$115.99$125.99
Dark Green mermaid floor-length formal dress with off-the-shoulder neckline, full-length front view
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Off-The-Shoulder Ruching Slit Floor-Length Mermaid Formal Dress

$98.99
Burnt Orange a-line floor-length formal dress with V-neckline, full-length front view
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V Neck Pleats Ruffles Floor-Length Formal Dress

$112.99$127.00
Black mermaid floor-length formal dress with sweetheart neckline, full-length front view
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Sweetheart Draped Jersey Mermaid Floor-Length Formal Dress

$95.99
Peacock a-line floor-length formal dress with cowl neckline, full-length front view
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Cowl Neck Ruching Pleats Floor-Length Formal Dress

$109.99
Blue mermaid floor-length formal dress with V-neckline, full-length front view
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V Neck Tiered Ruffles Floor-Length Formal Dress

$92.99
Black mermaid floor-length formal dress with off-the-shoulder neckline, full-length front view
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Off-The-Shoulder Corset Mermaid Floor-Length Elegant Formal Dress

$106.99
Dark Navy bodycon floor-length formal dress with one-shoulder neckline, full-length front view
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One-Shoulder Floor-Length Formal Dress

$89.99
Lavender a-line floor-length formal dress with square neckline, full-length front view
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Square Neck Long Sleeves Corset Floor-Length Formal Dress

$103.99
Emerald Green a-line tea-length formal dress with V-neckline, full-length front view
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V Neck Beading A-Line Tea-Length Formal Dress

$117.99
Burgundy sheath floor-length formal dress with skirt slit, full-length front view
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Slit Sheath Lace Floor-Length Formal Dress

$100.99
Silver mermaid floor-length formal dress with V-neckline, full-length front view
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V Neck Spaghetti Strap Slit Floor-Length Beaded Formal Dress

$114.99$128.00
Silver mermaid floor-length formal dress with sweetheart neckline, full-length front view
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Sweetheart Corset Slit Floor-Length Beaded Formal Dress

$97.99
Espresso mermaid floor-length formal dress with strapless neckline, full-length front view
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Strapless Corset Ruching Floor-Length Satin Formal Dress

$111.99
Pink mermaid floor-length formal dress with halter neckline, full-length front view
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Halter Neck Corset Open Back Floor-Length Sequin Formal Dress

$94.99
Black mermaid floor-length formal dress with sweetheart neckline, full-length front view
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Sweetheart Corset Slit Floor-Length Sequin Formal Dress

$108.99$121.00
Burgundy a-line floor-length formal dress with off-the-shoulder neckline, full-length front view
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Off-The-Shoulder Corset Ruching Floor-Length Light Formal Dress

$91.99
Dark Blue a-line floor-length formal dress with V-neckline, full-length front view
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V Neck Spaghetti Strap Corset Floor-Length Formal Dress

$105.99
Eggplant a-line floor-length formal dress with V-neckline, full-length front view
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V Neck Long Sleeves A-Line Floor-Length Formal Dress

$119.99
Crimson Red bodycon mini formal dress with sweetheart neckline, full-length front view
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Sweetheart Beading Mini Formal Dress

$102.99
Sage Green a-line floor-length formal dress with floral print, full-length front view
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Floral Print Slit A-Line Floor-Length Formal Dress

$116.99$142.99
Charcoal a-line floor-length formal dress with off-the-shoulder neckline, full-length front view
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Off-Shoulder Metallic Twist-Waist Floor-Length Formal Dress

$99.99
Champagne a-line floor-length formal dress with V-neckline, full-length front view
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V Neck Corset Beading Floor-Length Formal Dress

$113.99$125.99

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