New Arrivals

Discover the latest new arrivals at ONTOEFY. This collection is updated with fresh homecoming, prom, bridesmaid, and formal dresses as they launch.

Be the first to shop new silhouettes, seasonal colors, and trending details such as sequin bodices, corset waistlines, ruffled skirts, and lace-up backs. New styles are added regularly, so check back often before your favorite dress sells out.

Looking for a specific occasion? Browse homecoming dresses, prom dresses, or bridesmaid dresses.


I’m absolutely in love with my hoco dress! The quality is amazing, the fabric is soft and comfortable, and the fit is perfect. It’s stylish, flattering, and looked stunning at the dance. I got so many compliments all night long. Shipping was fast, and it’s totally worth the price. Highly recommend!
—— Mia S.

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Black mermaid floor-length formal dress with sweetheart neckline, full-length front view
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Sweetheart Cutout Mermaid Floor-Length Formal Dress

$91.99
Ice Blue mermaid floor-length formal dress with halter neckline, full-length front view
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Halter Neck Corset Slit Floor-Length Formal Dress

$105.99
Burnt Orange sheath floor-length formal dress with halter neckline, full-length front view
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Halter Neck Sheath Satin Floor-Length Formal Dress

$119.99$140.99
As Picture mermaid floor-length formal dress with halter neckline, full-length front view
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Halter Neck Ruching Open Back Floor-Length Romantic Formal Dress

$102.99
Navy Blue mermaid floor-length formal dress with one-shoulder neckline, full-length front view
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One-Shoulder Ruching Slit Floor-Length Sleek Formal Dress

$116.99$148.00
Hot Pink mermaid floor-length formal dress with one-shoulder neckline, full-length front view
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One-Shoulder Mermaid Floor-Length Formal Dress

$99.99
Powder Blue mermaid floor-length formal dress with sweetheart neckline, full-length front view
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Sweetheart Spaghetti Strap Slit Floor-Length Formal Dress

$113.99
Taupe mermaid floor-length formal dress with sweetheart neckline, full-length front view
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Sweetheart Spaghetti Strap Ruching Floor-Length Mermaid Formal Dress

$96.99
Black mermaid floor-length formal dress with halter neckline, full-length front view
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Halter Neck Cutout Beading Floor-Length Formal Dress

$110.99$128.99
Champagne mermaid floor-length formal dress with sweetheart neckline, full-length front view
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Sweetheart Spaghetti Strap Corset Floor-Length Elegant Formal Dress

$93.99
Dark Blue a-line floor-length formal dress with off-the-shoulder neckline, full-length front view
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Floral Print Off-The-Shoulder Short Sleeves Floor-Length Romantic Formal Dress

$107.99
Blush Pink mermaid floor-length formal dress with off-the-shoulder neckline, full-length front view
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Floral Print Off-The-Shoulder Long Sleeves Floor-Length Glamorous Formal Dress

$90.99
Blue a-line floor-length formal dress with V-neckline, full-length front view
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Floral Print V Neck A-Line Floor-Length Elegant Formal Dress

$104.99$118.00
Peach a-line floor-length formal dress with V-neckline, full-length front view
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V Neck Ruching A-Line Floor-Length Flowy Formal Dress

$118.99
Rose Gold mermaid floor-length formal dress with cowl neckline, full-length front view
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Cowl Neck Corset Slit Floor-Length Formal Dress

$101.99
Jade mermaid floor-length formal dress with off-the-shoulder neckline, full-length front view
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Floral Print Off-The-Shoulder Short Sleeves Floor-Length Stunning Formal Dress

$115.99
Grape mermaid floor-length formal dress with sweetheart neckline, full-length front view
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Sweetheart Slit Mermaid Floor-Length Formal Dress

$98.99
Lilac mermaid floor-length formal dress with cowl neckline, full-length front view
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Cowl Neck Slit Open Back Floor-Length Formal Dress

$112.99
Dark Blue mermaid floor-length formal dress with one-shoulder neckline, full-length front view
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One-Shoulder Ruching Mermaid Floor-Length Elegant Formal Dress

$95.99
Caribbean mermaid floor-length formal dress with V-neckline, full-length front view
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V Neck Open Back Mermaid Floor-Length Formal Dress

$109.99
Dusty Sage mermaid maxi formal dress with off-the-shoulder neckline, full-length front view
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Off-The-Shoulder Short Sleeves Ruching Maxi Elegant Formal Dress

$92.99
Dusty Sage a-line floor-length formal dress with halter neckline, full-length front view
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Halter Neck Slit Open Back Floor-Length A Formal Dress

$106.99
Hot Pink mermaid floor-length formal dress with strapless neckline, full-length front view
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Strapless Mermaid Floor-Length Glamorous Formal Dress

$89.99
Deep Red mermaid floor-length formal dress with halter neckline, full-length front view
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Halter Neck Slit Mermaid Floor-Length Formal Dress

$103.99

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